Lorenzo Magri

Barabino & P. Deutschland | Communication expert | Media relations with focus on corporate and B2B communication

Berlin Metropolitan Area

About

As a multilingual PR professional fluent in 5 languages and with �extensive experience in corporate communications, I advise companies and institutions across a range of sectors - in particular industrial manufacturing, energy, retail, services. My expertise includes managing communication projects of key accounts, developing effective storytelling strategies and identifying compelling story angles for the media.

Experience

  • Barabino&Partners (12 yrs 4 mos)
    • Senior Communication Manager
      Jun 2024 - Present · 2 yrs 2 mos

      Major client management: Oversee relationships with major clients, ensuring tailored and effective communication strategies. Team coordination: Leading and coordinating cross-functional teams to ensure seamless execution of communications plans. Agency strategy development: Support and implement overall strategy with a focus on market positioning and USP. Internal Communications: Improve internal processes to promote a cohesive and informed organisational culture. New Business Acquisition: Identify and secure new business opportunities that contribute to the growth of the agency.

    • Senior Communication Consultant
      Sep 2019 - May 2024 · 4 yrs 9 mos

      Strategic communications development: Developing comprehensive corporate strategies for a range of sectors including technology, services, banking, energy and human resources. Key client management: Managed relationships with key clients and aligning communications strategies with their business objectives. New business development: Identified and pursued new business opportunities, contributing to company growth and expanding the client portfolio. Training & Mentoring: Trained and mentored young professionals, fostering their development and enhancing the overall skills of the team.

    • Communication Consultant
      Apr 2014 - Aug 2019 · 5 yrs 5 mos

      Communication consultancy at international level for companies and institutions from different industry and business sectors: technology & services, banking & finance, food & beverage, fashion & lifestyle, legal. Main activities: Development of strategies for corporate, brand and social media communication; Media monitoring and press clipping evaluation; Media planning and buying

  • Freelance – translator, author, copy editor at Cornelsen Schulverlage GmbH
    Mar 2013 - Mar 2014 · 1 yr 1 mo

    Co-author of the title “Italienische Grammatik – kein Problem” Translation into Italian of the title “Sprachkurs Plus. Deutsch als Fremdsprache“ Editorial collaboration and proofreading for several titles

  • Internship and external collaboration at ITKAM - Italian Chamber of Commerce for Germany
    Aug 2012 - Feb 2013 · 7 mos

    Organization of projects on marketing promotion and development of German-Italian trade relations

  • Internship - corporate and financial communication at Barabino & Partners
    Oct 2012 - Dec 2012 · 3 mos

    Media relations for German and Italian customers, event management, media monitoring and editing, translation and proofreading