Lorena Sánchez Brajkovich - MBA, MMC

Global Partnership Strategist | Growth & Expansion Leader | Relationship Architect | Purpose-Driven

Barcelona, Catalonia, Spain

About

Senior executive with nearly two decades of international experience, I specialize in architecting and operationalizing growth strategies across highly complex, multi-market environments. My leadership spans Asia-Pacific, Africa, Europe, and the Americas, shaping high-impact partnerships and driving strategic initiatives across more than 120 countries. I have held executive roles across business strategy, international development, and stakeholder engagement, including Global Chief Business Officer and Head of International Strategy. My strength lies in navigating the intersection of strategy, innovation, and purpose, where business outcomes are achieved not only through operational excellence but also through human-centric leadership and cultural intelligence. I thrive in boardroom conversations, cross-sector negotiations, and multi-stakeholder collaborations that demand trust, vision, and transformative thinking. My core strengths lie in orchestrating enterprise-level growth through strategic relationship management, global market development, and high-impact partnership building. I excel at navigating complex, cross-cultural environments, driving business transformation through data-informed strategies, and leading high-performing, multidisciplinary teams. With deep expertise in stakeholder engagement, governance, and executive collaboration, I bring a uniquely global perspective that fuses innovation, operational rigor, and purpose-driven leadership to deliver sustainable, scalable outcomes. An advocate for sustainable impact and inclusive leadership, I am also a tutor in International Business Strategy for MBA students at Georgetown University. I hold an MBA, Master in Marketing and Communications, and have lived in 17 countries, have traveled over 120, adding depth to my global business acumen and cultural fluency. "Purpose gives work meaning. Strategy gives it direction. Leadership makes it real."

Experience

  • Project Management Institute (4 yrs 7 mos)
    • Global Executive Council Relations
      Mar 2025 - Present · 1 yr 5 mos

      I operate at the intersection of executive leadership, enterprise transformation, and global strategic influence, partnering with C-suite executives, government stakeholders, and senior decision-makers from some of the world’s leading organizations from around the world. My role is centered on enabling high-impact dialogue around the forces redefining modern business: AI, digital acceleration, geopolitical uncertainty, organizational agility, innovation, and large-scale strategy execution. I work closely with senior leaders to help strengthen executive alignment, facilitate strategic collaboration, and connect organizations with global insights, peer intelligence, and thought leadership that support informed decision-making at the highest levels. Through trusted relationships across industries and regions, I help create executive ecosystems where leaders can challenge conventional thinking, anticipate disruption, and translate transformation priorities into measurable enterprise outcomes. Beyond relationship management, my role is fundamentally about influence, trust, and strategic enablement. I help bridge the gap between leadership vision and execution by fostering conversations that shape the future of organizations, industries, and leadership itself. In an environment where transformation is constant and complexity is accelerating, creating spaces for strategic clarity, collaboration, and future-focused leadership has become one of the most valuable forms of impact.

    • European Partner Success Manager
      Jan 2023 - Apr 2025 · 2 yrs 4 mos

      As part of PMI Global and PMI European team, I drive success for our partners through strategic client acquisition, relationship management, and impactful industry engagement. I operate within PMI’s global network, advancing project management excellence across businesses, communities, and society. I lead the success journey in the region by acquiring new clients, managing existing accounts, and supporting broader strategic growth initiatives. I engage with key stakeholders, build influential networks, and elevate PMI’s presence. A core part of my role is managing the Global Executive Council's existing account, engaging potential prospects, and guiding them to join the council. Key Responsibilities Foster executive relationships and build strong industry networks Lead market engagement, advocacy, and brand awareness initiatives Consult with global leadership to create strategic plans for the European region Develop and implement account plans to deepen relationships with executive relationships and project / delivery networks with each partner Serve as a primary relationship leader within the region/country to key stakeholders in the market and within the PMI community Build an effective industry network and manage key stakeholder relationships Flywheel activation activities between stakeholders: organize Roundtables, collaborate with Chapter and volunteers, and coordinate global events in the EU region Manage the GEC account, ensuring continued growth and engagement Identify and engage potential prospects to join the GEC Support client success through tailored solutions, training, and certification programs Drive PMI’s mission of connection, learning, and giving back, reinforcing our 50-year legacy Champion culture, diversity, equity, and inclusion across all initiatives. (PMI 2024 & 2025 Culture & DEI Champion) help organizations succeed by investing in their most valuable asset—people—empowering project professionals to thrive and make ideas a reality

    • Business Head Southern Europe
      Jan 2022 - Jan 2023 · 1 yr 1 mo

      Setting goals and developing plans for business and revenue growth. Researching, planning, and implementing new target market initiatives. Researching prospective accounts in target markets. Pursuing leads and moving them through the sales cycle. Working directly with chapters and volunteers in the European region. Team leader in roundtable management, corporate outreach, corporate and governmental account management, and regional events. Responsible for teams and activities in: Albania, Andorra, Bosnia and Herzegovina, Croatia, Cyprus, Gibraltar, Greece, Italy, Israel, Kosovo, Malta, Montenegro, North Macedonia, Portugal, San Marino, Serbia, Slovenia, Spain, Turkey, and Vatican City.

  • GELT (5 yrs 9 mos)
    • Global Chief New Business Gelt & Beruby
      Jan 2020 - Jan 2025 · 5 yrs 1 mo

      As the Global Chief of New Business, my role focuses on expanding and diversifying our organization’s revenue streams on a global scale. My main objective is to drive sustainable growth by identifying high-impact opportunities, analyzing and penetrating new markets, and establishing strategic partnerships. Every initiative I lead aligns with the company’s long-term vision and growth strategy, allowing us to stay competitive and relevant in an ever-evolving market landscape. Lead a team of 57 people over 4 different regions. I collaborate closely with other senior leaders across departments, from marketing and finance to product development, ensuring that each new business opportunity is integrated seamlessly and positioned for success. I oversee the global pipeline for new ventures, guiding regional teams and setting targets that reflect our strategic priorities. At the same time, I act as a representative of our brand, building our presence at key industry events and cultivating strong relationships with potential partners. This role is both analytical and creative, as I continuously assess market trends, forecast potential growth areas, and develop strategies that propel us forward. In all to champion the expansion of our organization, leveraging my expertise and insights to open doors and bring innovative new ventures to life.

    • Head of CashOut Gelt & Beruby
      May 2019 - Feb 2020 · 10 mos

      Build relationships and provide strategic direction to help companies grow and profit. Focus on building and guiding relationships both internally and externally with sales and marketing teams, vendors and distributors, partners and customers for Cashout. Responsible for analyzing and opening new international markets for both companies: Beruby and Gelt. Project Director.

  • Head of International Strategy at CuraLife
    Jan 2020 - Dec 2020 · 1 yr

    As Global Sales Manager, my responsibility is to analyze the market at an international level and create the best strategies to enter and position our products in those markets. Manage all outbound and inbound activities. Responsible for the entire sales process, from market research, prospecting, contacting leads, and analyzing potential partners to closing exclusive distribution contracts at the international level. In charge of CuraLife Linkedin Account- corporate account.

  • International Sales and Project Director at The Worldfolio
    Jan 2013 - May 2019 · 6 yrs 5 mos

    Globally renowned Project Director and International Sales Director for indeed report published on well known international media (such as The New York Times, The Daily Telegraph, etc.), Responsible for numerous strategic alliances with an international network of world-class press agencies, governments, and VIP decision-makers. Operational manager of on-site teams, budget control, sales monitoring, and customer management. In charge of sales and negotiation with top directors and head of government for advertising in online and offline international media.  On-site projects: - Media: The New York Times Reporting Sector: New State Policies Country: Kuwait, GCC - Media: Newsweek Magazine Reporting Sector: Environment, Ecology, Cosmetics, Tourism, Economy and Finance Country: Japan - Media: USA Today Reporting Sector: Oil and Infrastructure Country: Trinidad and Tobago and Caribbean Islands - Media: The Daily Telegraph Reporting Sector: Politics and Security Country: Tunisia, Africa International Organizations: - International Red Cross Project: Prostitution and Women Trafficking Country: Thailand - All Hands Project: Reconstruction of areas affected by natural disasters Countries: Nepal, Cambodia and the Philippines - Charity Water Project: Clean Water for All Countries: India, Nepal, and Nigeria - Event Coordinator and Social Networking Manager Country: United States (Washington DC, New York, and Miami) - PDP London Press and Media Coordinator Country: United Kingdom

  • Key Account and Marketing Manager at EVH Agency
    2012 - 2014 · 2 yrs

    Clients: Salvatore Ferragamo, Furla, Fendi, TopShope, Aesop, Belvedere, Hennessy, Hublot, Lexus, Moët Hennessy, Samsung, IWC, Calvin Klein, Coach, Adidas, Ermenegildo Zegna & Sneakerboy Key Account Manager for local, regional and international clients in APAC region. Creation, coordination and management of local and regional campaigns. Control of institutional and commercial relations. Responsible for the development and the implement of global strategies in the local market and projects management. Meeting weekly sales/budget targets along with setting KPI’s. Experience working in online marketing and social media.