Yaoundé, Centre, Cameroon
With more than 20 years of global experience in senior leadership roles, I have a demonstrated track record of driving customer acquisition and engagement, forging mission-critical partnerships and alliances, transforming underperforming organizations, and delivering top-line growth and profitability. As Chief Operating Officer at upOwa, I spearheaded rapid growth from 1K customers to 75K customers while playing a vital role in raising over €15M in equity funding. As Strategic Advisor at Europhonyx, I created our product strategy, repositioned the brand, drove marketing, and spearheaded fundraising for a startup organization. I helped drive growth to €250K in annual revenues and raise €100K from angel investors. As Branch Director at Rawbank, I nearly doubled annual revenues from €23M to €45M while expanding the net margin from 9.6% to 12.7%. As Interim Director for Commercialization & Marketing at Icoms Detections, I turned around 5 years of revenue and margin contraction, delivering 40% top-line growth and turning a net loss of -25% into a positive net margin of +5%. And as Deputy Chief Executive Officer at Botswana Telecommunications, I delivered 23% revenue growth to €110M while expanding the net margin by 43%. ► AREAS OF EXPERTISE Commercialization ♦ Change Management ♦ Early-Stage Operations ♦ Process Optimization ♦ B2C Marketing ♦ B2B Marketing ♦ Data Analytics & Insights ♦ Partnerships & Alliances ♦ Global Supply Chain ♦ Capital Raising
• Founder of Soleza, a solar energy venture. • Structured and advised energy and inclusive finance projects across Africa, focusing on PayGo and SME-focused models. • Conducted independent verification and compliance audits for professional solar installations and led corrective system upgrades for institutional donors like GIZ – Germany. • Managed interim executive and transition mandates, emphasizing governance, operational structuring, and risk management.
Football Analyst & Consultant for CRTV Sports, Fou Fou Foot and Live UEFA Champions League and National Cameroon "Lions Indomptables" games, contributing tactical insight, match reading, and performance analysis on football-related content and discussions. My role focuses on game analysis, tactical interpretation, performance trends, team structures, player profiles and the translation of football complexity into clear, actionable understanding for a wider audience. This experience strengthens my analytical perspective on the game and complements my work in coaching, player development and football structuring.
Pendant 15 ans, j'ai dirigé des entreprises dans les télécoms, l'énergie solaire, la banque et le conseil institutionnel — en Afrique et en Europe. J'ai vu ce qui marche. Et surtout, j'ai vu pourquoi tant de plans stratégiques finissent dans un tiroir. La réponse est simple : le conseil sans implémentation ne transforme rien. C'est pour ça que j'ai lancé LD Transform : un cabinet qui ne livre pas un PowerPoint et s'en va. Nous diagnostiquons, nous construisons avec vous, et nous restons jusqu'à ce que les résultats soient là. 🎯 Pour qui ? PME, hôtels, commerces et startups d'Afrique francophone qui veulent passer un cap — croissance, restructuration ou redressement. 🔧 Comment ? Sur le terrain. Aux côtés des dirigeants. Jusqu'au résultat. Si vous traversez une phase critique ou si vous connaissez un dirigeant qui mérite un vrai partenaire de transformation, parlons-en. 👇 #Transformation #PME #Cameroun #AfriqueFrancophone #Conseil #Entrepreneuriat #LDTransform
President & Head Coach @ GOLIA FC | Football Performance, Club Structuring & Talent Development | Sporting Director / Head of Performance A youth football project built from the ground up with a clear ambition: to create a structured, demanding and development-driven environment where young players can grow both as footballers and as individuals. I lead the club’s vision, football identity, methodology, coaching standards, player pathway and performance culture. GOLIA was designed not only as a competitive academy project, but also as a social and educational platform using football as a tool for discipline, responsibility, inclusion and long-term personal development. In under three seasons, GOLIA developed into a competitive youth football structure, with 4 teams finishing in the Top 3 and 2 teams winning league titles. I also designed, conceptualized and launched the GOLIA Dream League in 2025, a youth competition platform created to strengthen player development, competitive exposure, ecosystem building and progression pathways. The project also includes the development of its own academy structure, methodology, football environment and community-based identity. Core focus areas: youth development, football methodology, player progression, performance culture, academy structuring, social impact, competition design and long-term football project building.
Promoted to CEO after five years as COO, now overseeing the strategic expansion and operations of upOwa, a leading provider of pay-as-you-go solar energy solutions, a sustainable development sector. I lead a team of 150 employees and over 300 commission-based agents, ensuring upOwa's continuous growth and market leadership in Central Africa. • Orchestrated the acquisition of upOwa by EDF Group, positioning the company for even greater market reach and operational scale. • Implemented a customer intimacy strategy, redesigning sales processes and optimizing distribution networks to underserved areas. • Drove operational excellence by automating processes, reducing costs by 30%, and enhancing service quality.
As Chief Operating Officer, I designed customer strategy, revamped sales, optimized retail and last-mile distribution to rural villages and cities, and created new operational infrastructure for an early-stage organization. GROWTH STRATEGY / PRODUCT INNOVATION ► Drove expansion from western Cameroun with just 1K customers to 6 regions across country with 65K customers and 75k+ sales. ► Spearheaded development and launch of Solar Home TV product providing satellite access to 150+ channels, growing to 52% of total revenues at 60% profit margin. ► Developed and implemented a digital monetization strategy through strategic partnerships with telecom and fintech operators, introducing innovative digital content to boost engagement and drive recurring revenues. ► Integrated mobile payment solutions (mobile money) to facilitate seamless transactions in remote areas, significantly increasing solar product access and sales. ► Playing key role in €10M round of funding. PROCESS OPTIMIZATION / RISK MANAGEMENT / PARTNERSHIPS & ALLIANCES ► Reduced operating costs 30% by automating IT systems and revamping sales compensation. ► Reduced past-due payments as percentage of revenues from 42% to just 23% by including health of portfolio in sales agent compensation and better managing customers. ► Optimized credit risk management, resulting in customer default rate of just 15% (v. 25% industry average). ► Partnered with leading telecom operator (Orange) to enable customer mobile payments and reduce agent fraud. GLOBAL SUPPLY CHAIN / QUALITY CONTROL ► Expanded supplier/vendor base from just 2 to a full supplier strategy. Developing potential partnerships with key stakeholders in the industry (Orange, MTN, TOTAL, CARREFOUR, etc). ► Revamped supply chain, drastically reducing % of defective equipment from 20% to <3% of total.