Barcelona, Catalonia, Spain
Product and Digital consultant The Shell Digital and Social Media Centre of Excellence: We combine expertise in digital marketing, data analytics and technology, while setting new standards for excellence and inspiring others to follow. We do this by leveraging the latest digital technologies and innovative strategies to transform how our company engages with customers and partners through consultation and partnerships across all lines of business and functions who are utilising external marketing platforms. Our goal is to help marketers at Shell create seamless, personalised experiences on digital touchpoints that grow trust, influence growth, improve efficiency, and enhance brand reputation.
Sprinklr Success Lead Business Value - ROI Sprinklr Hub operations & strategy Sprinklr PO
Foster positive relationships with our customers as their primary point of contact Help clients implement services and plan projects effectively Ensure that contract terms and conditions are met Identify upselling and cross-selling opportunities Address customer issues with speed and efficiency Work with sales teams to generate new business Prepare reports on project performance
Co-chair of the LGBTQ+ ERG Leading a team of consultants and analysts supporting our prospects and clients understand the value of social media and of our products. ROI and maturity analysis are at the heart of what we do which enable us to deliver creative workshops to c suite and practitioners to help them on their social media journey. Measurement and KPIs are essential to what we do, we are a data driven team, leading with insights and providing our customers with the strategic tools they need to succeed with their goals. I’m also a level 5 coaching student.
> Act as a trusted advisor to customers and help them to understand the business application of Social Media in key areas such as social channel strategy, social customer care, employee advocacy and social advertising. > Facilitate exploratory sessions with social media practitioners and departmental directors to uncover key requirements, challenges and opportunities for Social Media in their business. This includes consultative discussions on the potential ROI of the Hootsuite platform and ecosystem > Facilitate selected customer workshops on social media strategy, employee advocacy and social customer care in order to provide guidance, support and to enrich the deeper business value of our partnership > Use creative tools and techniques such as storytelling, whiteboarding and multimedia to deliver concise, compelling, value-based presentations to a typical audience of social media leaders and departmental directors > Provide Sales and Customer Success colleagues with industry insights, subject-matter expertise and strategic guidance to help develop customer account strategies > Use information gathered from discussion sessions and workshops to identify and provide justification for customer expansion opportunities, leading to bigger deals and more complex technology solutions for customers
As Director Marketing Services: I head execution of associated processes and procedures by serving as part of senior team along within establishing strengthened partnership with Sprinklr (SaaS) across EMEA. I direct various functions, including managing P&L, leading and hiring staff members, providing account direction, and establishing robust relationships. I recruit and train diverse teams, including 18 consultants Managed Service, two Implementation Consultations, four Community managers, and one designer as part of Customer Experience Centre along with Managed Services and Implementation accredited by revenue of $2.2M for all three lines of services. I oversee delivery of industry leading creative content and lead optimal efficiency of CXC activities as well as manage four CMs and one designer. I support Managed Services and Implementation Consultants in providing strategic advices to multiple clients. Key Achievements: ✔ Directed integration of Customer Experience Centre Strategy and development of new sales leads for Sprinklr along with aiding inside sales along with running ABM (Account Based Marketing) Initiative as part of strategy. ✔ Trained and mentored three different services teams and established robust relationships with Sprinklr senior stakeholders through delivery of above standard services. ✔ Acted as key contributor to deliver leads and closed sales
As Marketing Services Consultant: I strategically devised and ensured implementation of novel marketing solutions and delivering Managed Services to multiple EMEA clients as key spokesperson for Sprinklr. I aided L’Oréal European local markets to oversee adaptation of social media SaaS Sprinklr and analysed as well as provided robust insights on utilisation of platforms and optimisation of social strategy. I held ownership over up sale of platform modules in compliance with specified market requirements. Key Achievements: ✔ Collaborated with all markets leads on daily basis, conducted regular meetings, performed onsite visits, and delivered training and strategic advice. ✔ Enhanced platform adoption and increased client’s likeness of the platform, further leading to contract renewals. Team Lead: • Grew Team from 3 to 10+ consultants (and still growing) • Onboarding+Training • Client kickoffs • Pod/individual 1x1s • Tactical questions • PTO requests • Performance reviews • Team hour audits • Hiring