Paris, Île-de-France, France
Strategic enthusiast with maker instincts. I love unpacking why things resonate, what makes culture tick and how brands can show up in ways that actually matter. Fueled by social culture, I believe the best work happens when strategy meets creativity without taking itself too seriously. Currently making brands culturally sharp at Marks, previously at Publicis Luxe x LVMH and Airelles Courchevel.
• Transform cultural analysis into strategic recommendations for impactful deliverables in design, naming, digital and e-commerce • Contribute to agency’s growth through pitch projects by crafting strategic concepts and brand narratives • Active role in Marks’ cultural vision by producing posts, trend analysis and thought leadership pieces
• Managed all hotel communications across print and digital touchpoints (posters, catalogs, menus, mobile app and website) • Produced and edited visual content (photo, video, drone footage) • Managed @airellescourchevel Instagram account including content creation, weekly analytics, community engagement and content strategy development with HQ, achieving 62% follower growth
• Delivered communication audits and strategic recommendations for clients across hospitality, beauty and digital sectors • Designed brand identities, social media content and newsletter templates • Developed websites including UX strategy, visual design and technical integration on Wix platform and Wordpress
Publicis Media agency dedicated to LVMH Maisons • Contributed to media strategies including audience segmentation, funnel optimization and touchpoint orchestration • Conducted cultural insights and trend analysis on emerging consumer behaviors and sector innovations across luxury categories • Curated a weekly luxury newsletter for client stakeholders CLIENTS: LVMH Maisons (Cheval Blanc, Krug, Dom Pérignon, Chaumet, Le Bon Marché, Parfums Christian Dior...) PITCH: Accor Luxury & Lifestyle
• Communication audits and plans • Social media recommendations and creation of content and concepts • Diverse graphic design work including posters, social media content, newsletters • Developed a brand guideline, templates, and visual identity rules CLIENTS: Foxtrotte Films, AAIIA, Melt, French Federation of Mathematical Games (FFJM), Independent corporate photographer