LOC HO XUAN

General Director at TOSHIBA Vietnam Consumer Products Co.,Ltd.

Ho Chi Minh City Metropolitan Area

About

With over 28 years of work experience in the consumer products industry, I have developed core competencies in new business development, product marketing, and sales operations. My mission is to lead Toshiba Vietnam Consumer Products Co.,Ltd to continue the existing success and game-changing transformation for a sustainable growing business with a new TOSHIBA image - young dynamic fashionable lifestyle. Bringing diverse perspectives and experiences to the team, I also share the organization's values of innovation, quality, and customer satisfaction. As the Director General of Toshiba Vietnam Consumer Products Co.,Ltd, I am responsible for developing and implementing the overall sales and marketing strategies for the company, as well as overseeing the operations, finance, and human resources functions. I leverage my skills in new business development, product marketing, and sales operations to strengthen the company's position and growth in the Vietnam market, as well as to expand into new business fields. I also work closely with the global and regional teams of Toshiba to align the company's goals and vision with the corporate strategy and culture.

Experience

  • Toshiba Vietnam (2 yrs 10 mos)
    • General Director - Toshiba Vietnam Consumer Products Co.,Ltd
      Feb 2024 - Present · 2 yrs 6 mos

      Leading Toshiba Vietnam Consumer Products Co.,Ltd in game-changing comprehensive transformation for a sustainable growing business with new TOSHIBA image - young dynamic fashionable lifestyle.

    • Deputy General Director - Toshiba Vietnam Consumer Products Co.,Ltd
      Oct 2023 - Jan 2024 · 4 mos

      To develop new additional Sales Marketing strategies for strengthening current strong postion and more sustainable business growth

  • General Director - Vietbeko ( Beko Vietnam ) / Arçelik A.Ş. at Beko Corporate
    Apr 2016 - May 2023 · 7 yrs 2 mos

    In charge of setting up and managing BEKO Vietnam subsidiary ( Vietbeko Co.,Ltd.)

  • Senior Sales Manager - South Vietnam - GT channel at LG Electronics Vietnam
    Aug 2015 - Mar 2016 · 8 mos

    Set up and expand Traditional channel in Southern VIETNAM to create big contribution to total sales ( TV HA and SHA products ) of Vietnam in general and South Vietnam in particular.

  • Sales General Manager at Panasonic Sales Vietnam
    Apr 2006 - Apr 2015 · 9 yrs 1 mo

    In charge of setting up and expanding sales channel for all Panasonic CE products ( TV, Home appliances, Small HA ) VIETNAM nationwide ( North, Central, South ) by setting up Sales offices in Da nang and Can tho to achieve challenging target. Total Sales management.

  • Sales Manager North Vietnam/ Head of North branch office at PANASONIC AVC Vietnam Co.,Ltd
    Aug 1998 - Mar 2006 · 7 yrs 8 mos

    Set up and lead Panasonic branch office operation in Hanoi, distribution channel for Panasonic TV in North VN from the beginning. In charge of all operation of Hanoi branch : Sales Marketing Supply chain.