Los Angeles, California, United States
Non-linear. Driven by endless curiosity. Excited about creating interactive experiences that use new + mixed media (art, design, music, film, and technology) to tell stories that bring people together. I've worked as a producer, writer, and designer across architecture, advertising, film production + festivals, public relations, music, and fashion.
Managed a team of 2D and 3D designers, along with production coordinators, through the development phase of a comprehensive strategy and design plan defining the visual approach for a 2026 line of tech products. Deliverables accounted for in the design direction included both 2D & 3D key visuals.
For Creative X, I developed an extensive social and digital campaign to promote, test, and inform the future of video on the Facebook and Instagram platforms and produced a film introducing new features on the WhatsApp platform - speaking to a global audience in 12 languages. At Reality Labs, I led the production of 5 Meta Quest VR game release trailers in partnership with Roblox, Sony, Sega, and NFL.
I developed and launched social good projects including an episodic art + technology short film series (the pilot episode featured world renowned mountaineer and director of photography Jimmy Chin) and launched a 5-yr campaign that included broadcast, social, digital, OOH, radio, events and PR content in 3 languages to promote a children's literacy initiative written into Florida legislature and supported by the University of Florida's Lastinger Center and Scholastic. Also provided project scoping, resourcing, and oversight across multiple sustainability-driven workstreams for Samsung.
[September 2018 - May 2019] Served as a lead Producer for the F8 developer conference in 2019, the company’s largest event of the year. Worked closely with the internal marketing, event, product, and creative teams to facilitate all communication, creative development, and execution of brand ID, website design and development, print and motion GFX, AR activations, and the keynote kick-off film. [Dec 2020 - June 2021] Produced digital and social video content to support 3 campaigns under the platform's Groups product. All campaigns were shot internationally at full-scale during Covid-19 which required careful planning and reactive problem solving in response to the pandemic.
Led design management for two interactive exhibits at the GRAMMY Museum in DTLA as well as multiple environmental activations across the Netflix LA work spaces.