Greater Reading Area
As the Global Head of GTM & Marketing at SoftwareOne, I have the opportunity to lead a hugely talented global team. My focus is on defining and implementing a customer & partner-centric global GTM and marketing strategy that spans the entire journey from awareness to revenue. My role encompasses overseeing Product Marketing, Demand Generation, Partner Marketing, Sales Enablement, Content, SoMe & Analyst Relations and Marketing Operations, while fostering innovation, collaboration, and accountability across the team. Prior to my current role, I held senior positions at Crayon, where I led global GTM and sales enablement strategies, and at Microsoft, where I drove partner enablement initiatives, as well as consulting partners on their GTM motions. I am passionate about helping people succeed and an ally to all. I love a random idea, a challenging scenario and the chance to learn different perspectives.
• Leading SoftwareOne’s global GTM & Marketing organization, overseeing Product Marketing & GTM, Demand Gen & Partner Marketing, Sales Enablement, Brand & Creative, Content, SoMe & AR, and Marketing Management & Operations (including MarTech, Lead Processes & KPI/Reporting). • Defining and implementation of the global commercial GTM & Marketing strategy, covering the full customer (and partner) centric journey, from awareness to revenue. • Developing a high-performance culture within a ~30-person global team, emphasizing accountability, innovation and learning. Leading with clarity, empathy and trust. • Leading the evolved SoftwareOne brand launch to unify legacy organizations and strengthen market relevance. Prior to landing in this role, I led the Sales & Marketing global integration between Crayon & SoftwareOne for 10 months. This included and not limited to; Target Operating Models for Sales & Marketing, Sales Growth Strategies, Segmentation, Sales Process & GTM Playbooks, Branding, RevTech Tool Integration etc..
• Leading the Global GTM & Revenue Enablement strategy at Crayon, overseeing product marketing, revenue enablement, customer engagement, and channel GTM & marketing. • Develop and execute global GTM plans across practice areas, solutions, and revenue plays to drive value for customers and partners. • Collaborate closely with Marketing and Communications team to ensure a cohesive One Crayon impact.
• Developed and implemented the first global sales methodology and internal sales hub for Crayon, enabling over 1200 sales employees in over 40 countries. • Led and executed the global strategy for sales enablement, driving increased efficiency and effectiveness in sales processes and interactions with customers. Taking our sales teams on a journey to value selling, leading with customer obsession and being able to still nurture individual innovation. • Collaborated with cross-functional teams to create collateral, templates, and learning opportunities to support sales teams worldwide across our GTM.
Gold Club Winner 2020 • Led the Partner Enablement strategy for Microsoft UK, delivering scalable programs to over 25,000 partners. • Worked 1-2-1 in depth with priority partners to build their learning plans and nurture an "always on" culture across Sales & Technical Enablement.
As an Account Manager at FAST, I was responsible for approximately 500 accounts within the London and South-East area, across all verticals and size of businesses. My role was to execute a SAM model within these organisations, to help them become and maintain a compliant IT Environment. Within these 500 accounts I also had to drive awareness and gain support from Directors/Management to help me push that message throughout the businesses. This role taught me end to end processes and methods of SAM, including laws that are associated within compliance. I also achieved a place on the Future Leaders Programme. This was a course which gave an insight of subjects such as, management skills, conflict and how to motivate your team. One of the tasks of Future Leaders, was to implement a Communications Project to help the wider company become closer. Through market research and understanding of what communication methods are available, we were able to present a seamless recommendation to the Leadership Team. The FL Programme boosted my confidence and added more responsibilities to my role.