Birmingham, England, United Kingdom
Hi, I’m Liz 👋 I’m a strategic copywriter, trained in conversion-focused copywriting, content strategy and content design. I’ve spent the last 20+ years working with businesses, large and small, to find the right words for clear messaging, better marketing and easier growth. Working across a wide range of sectors – including B2B services, tech, SaaS and sustainable brands – I’ve supported solo founders, small teams, ambitious scale-ups and enterprises. I also work with agencies who need B2B copywriting support. 👉 The main copywriting and messaging challenges I solve: 🔍 Poorly performing emails Your emails aren’t generating great results. They need a reboot. I’ll review what you’re doing, keep what’s working and let you know what needs to change. You can implement those changes, or hire me to get it done. ✅ Results you can expect: An increase in sign-ups, sales and conversions. A more engaging welcome or onboarding experience. Better retention. Increased advocacy/referrals. "Liz delivered fantastic emails ahead of schedule while acting like the pro she is the whole way. It's so great to know I've now got a talented copywriter to trust with even the toughest offer and market." ~ Joanna Wiebe, Copyhackers 🔍 Website messaging problems If you or your sales team are saying, “Ignore that page, this is what we actually do”, then it’s time to take action. I’ll start with interviews – you, your team, and often your customers – so we can get hyper clear on what needs to go on each page. You can take my messaging report and run with it, or hire me to write the website copy. ✅ Results you can expect: Messaging clarity. Increase in sign-ups, sales and conversions. A happier sales team. A website you’re proud of. “Liz was flexible with project timelines, proactive in her approach, crystal clear in her communication, totally reliable, easy to work with, and delivered a brilliant end result - B2B website copywriting for a very niche tech brand - yet another hurdle she breezily overcame! I would highly recommend Liz for any tech brands who need effective copywriting services.” ~ Stephanie Melodia, Bloom If you have a project in mind, send me a message or book a quick intro call: https://tidycal.com/lizpainter/15-min
At Comma Comma we specialise in boosting sales and leads with well-researched, conversion-focused messaging, strategy, copywriting, email sequences and websites. We mainly work with growing software, tech and service businesses, and we also have a passion for supporting wildlife charities.
Produced advertising copy, brochures, and marketing materials for a variety of local business clients, tailoring messaging to target audiences to increase engagement and drive sales. Developed brand voice and messaging for small businesses, ensuring consistency across print and marketing channels. Wrote feature articles for outdoor pursuits and camping magazines across the UK and Europe, including research, interviews, and on-location reporting. Managed the full freelance workflow: pitching ideas to publications, negotiating deadlines and rates, and delivering polished copy on time. Built strong relationships with editors, business owners, and agency contacts, securing repeat commissions and ongoing work. Adapted tone, style, and format for different audiences and media, from promotional copy to long-form features. Maintained attention to legal and ethical standards in advertising and publishing. Learned to work independently, prioritise multiple projects, and meet tight deadlines across different sectors.
Researched, wrote, and edited news stories and feature articles for a specific geographical patch, covering local politics, elections, council committees, Crown Court, Magistrates’ Court and Coroner’s Court. Produced human-interest stories and features, translating (sometimes) complex events into clear, engaging copy for a broad readership. Worked on multiple news stories and features to tight deadlines, balancing accuracy, attention to detail and storytelling impact. Built strong relationships with community contacts to ensure timely, well-informed reporting. Developed strong skills in audience engagement, concise writing under pressure and tailoring content for clarity and impact.