Liz O'Donnell

Entrepreneur, Advisor, Investor

San Francisco, California, United States

About

Entrepreneur, advisor, and operator with good left-brain/right-brain balance; as an English major turned MBA, I'm happy that both of those degrees now value the power of a good story. Relentlessly curious. Definitively pro-Calendly. I have many years of experience growing and monetizing highly successful online services in new markets. I've lived and worked in North America, Europe, Asia, Australia, and Africa. I've been in fintech since before "fintech" was a word, and I love the industry because there are so many inefficient legacy systems that need replacing. I’m a co-founder of Wisetack, where I served as COO for 5 years. I currently advise and invest in select companies where I believe in the team and the mission and where I think I could be helpful. My focus is largely on fintech, but includes other industries, with a particular interest in B2B SaaS. Domain-wise, marketing is my specialty, but my more hard-won knowledge is in building from 0-2, scaling product/revenue growth, operations, and organizations. Very much a servant leader, and focused on building both a people-first and a performance-based culture. I'm always happy to speak to entrepreneurs who are looking for advice, coaching, or who simply need to vent. I have opinions on company building :)

Experience

  • Wisetack (8 yrs 6 mos)
    • Co-Founder
      2023 - Present · 3 yrs 6 mos

    • Co-founder & COO; board member
      2018 - 2023 · 5 yrs

      Wisetack builds lending technology for the software economy. We help service-based businesses thrive by facilitating real-time consumer lending at the point of sale. My domain areas included the Go-To-Market teams (Partnerships, Marketing, Customer Success, Customer Support), as well as People and Administration, leading teams of up to 60 people. Servant leader and builder of a people-first and performance-based culture. - Scaled the company from 0 to 150 (founding to beyond Series B), including tripling headcount between 2021 and 2022, during the decade’s toughest hiring market, all while enforcing the discipline of our org structure and compensation framework - Achieved 10x revenue growth 2021 vs. 2020, and almost 5x 2022 vs. 2021 - Built award-winning customer support team, whose work is repeatedly referenced in customer NPS - Established company policies, organizational structure, employee surveys, compensation philosophy, job leveling, and hiring strategy resulting in sky-high employee NPS and retention, as well as organizational efficiency and scalability My background in marketing informed my approach to growth: the best marketing is a happy customer. In the early days, I ensured we went above and beyond to keep partners and customers happy. Once we built that foundation, we brought in people and process to ensure scale. That customer-centric culture persists today.

  • Investor & Advisor at Various Companies
    2009 - Present · 17 yrs 6 mos

    I like boring companies solving non-obvious problems in large markets. My investing today is primarily through funds I'm invested in or technology companies within my areas of expertise, with a particular interest in fintech and B2B SaaS. I've also made investments outside of these criteria in B2B companies with stellar teams that build complex technologies in massive markets. Individual Angel Investments: 🔘 Arris - next gen manufacturing solutions 🔘 Auradine - blockchain and AI infrastructure 🔘 Cambium - biomaterial innovation 🔘 Drift.ai (fka Arkifi) - copilot for Excel 🔘 Graphiant - next gen Edge services 🔘 Hue.ai - optical performance technology 🔘 Loft Orbital - Satellites as a Service 🔘 Mon Ami - software for aging and disability service providers 🔘 MultiOn - personal AI assistant 🔘 Mundi - financial services for cross border trade 🔘 Pika - AI Video 🔘 [stealth] - prompt engineering without the engineering 🔘 Sandstone Diagnostics (acquired by Labcorp 2021) 🔘 Shield.ai - building the world’s best AI pilot 🔘 Snyk (through investment in TopCoat Data, acquired 2022) - developer security platform 🔘 SpotAI - AI-powered video intelligence 🔘 You.com - enterprise workplace productivity 🔘 In 5 years' time, I think we'll look back at '22-'25 and recognize what an amazing time it was to be investing in early-stage companies.

  • Member at Stanford Women on Boards
    2022 - Present · 4 yrs 6 mos

  • Mentor at First Round Fast Track
    2023 - 2024 · 1 yr

    Advised FRC portfolio founders as part of the Fast Track program. First Round Capital matches seasoned startup leaders with early-stage operators in a unique mentorship community.

  • Board Member at HireRoad
    2022 - 2024 · 2 yrs

    Audit committee Companies like ClickUp, Zendesk, and Cloudera rely on HireRoad to empower their People team. The company's flagship product, PeopleInsight, brings together data from disparate HR systems and surfaces actionable insights in order to help People teams drive business results.