Birmingham, England, United Kingdom
Me? Enabling clients to transform student recruitment & admissions policies into more students with robust strategies and a positive people focus. I'm a strategic, evidence-based professional with 30 yrs+ experience. I have a portfolio career, working on several things, but usually have time for freelance strategic higher education/ marketing project What sets me apart from others? I'm a true people person with empathy, kindness and emotional intelligence. I love to coach teams & mentor individuals I make a difference to brands with a solid strategy, get the best from staff in leadership & I'm a kind-hearted colleague. Emotionally intelligent & safe pair of hands who can lead strategic change management with energy & enthusiasm while nurturing staff Also a Non-Executive Director (NED), Marketing & Communications Director & Landlord/ Property developer Successful freelance marketing consultant with big brand experience. B2C & B2B, education, financial services, SME’s, public & private sector Expertise in undergraduate, postgraduate, PhD UK and Internationa/ overseas. Business planning & digital strategy development, team leadership, general account management, stakeholder engagement, sales. 12 yrs in financial services with Barclays Bank & the Halifax plus FMCG, SEMs, software developers & 11 universities Strategic brand development, advertising strategy, media buying, customer insight, business insight, digital work, social media, customer relationship management CRM, internal comms, project management & PPC, Brand Marketing, Agency Relationship Management, stakeholder engagement, leadership & stakeholder management, revenue generation. Customer Journey, media expertise, design innovation, advertising, strategy, new product development NPD, brand development, customer insight, horizon scanning mapping. ad concept, creative development, TV & press executions, copywriting, media planning, social media, web advertising, search engine optimisation SEO, websites. agency reviews, campaigns across channels, traditional marketing, email campaigns, digital channels, KPI's, ROI, marketing objectives, Customer Relationship Management, sales strategy, budgets, data analytics, market analytics, performance metrics, digital management Management, online, email marketing, strategic partnership, digital marketing, marketing and above the line advertising. Sales Management, team management. International sales, target setting, staff management. Change management, Strategy, sales growth
Me? I enable universities to recruit more students both in the UK & overseas. Successful, friendly freelance Director of Marketing, Student Recruitment, Admissions & Communications. I'm a Non-Executive Director also Chair of 3 housing developments. Expertise in undergraduate & postgraduate strategic planning for 12+ universities & UCAS - University of Birmingham, Coventry University, Westminster University, University College London, Birmingham City University, Aston University, Derby University, Manchester University, Gloucester University, NMITE - New Model Institute for Technology and Engineering, Goldsmiths University of London I have worked at a senior leadership level for 20+ years, including a contract with UCAS Including agent appointment, relevant promotional materials, international HE fairs, workshops, international advertising & social media, additional language websites, international Pay Per Click, PPC, YouTube. Working with academic colleagues on progression agreements, top-ups, partnerships, internships and foundation programmes. Love to coach and mentor. Chair of staff & Student disciplinary Strategic brand development, advertising strategy, media buying, customer insight, business insight, digital work, social media, customer relationship management CRM, internal comms, Brand Marketing, agent engagement. Advertising, strategy, course development NPD, brand development, customer insight, horizon scanning mapping, creative development, TV & press executions, copywriting, media planning, social media, web advertising, SEO, websites. Campaigns, digital transformation, traditional marketing, email campaigns, digital channels, Google Adwords, KPI's, ROI, marketing objectives, Public Relations, Crisis Comms, commercial, eCRM CRM, sales strategy, budgets, data analytics, market analytics, performance metrics, strategic business initiatives.
An upbeat, evidence-based Marketing Director in Higher Education, worked for probably the most successful modern university in the UK. Responsible for key Student Recruitment & Marketing functions for Faculty of Engineering, Environment & Computing of 7,500+ students. Leadership role in the strategic, operational planning & management of the recruitment of home, EU & overseas students, UG, PG & PhD including outreach, open days, applicant visitor days, UCAS fairs etc. Clearing strategy & delivery, student numbers projections, forecasts & planning, fee setting, admission management & strategies, scholarships, the development & marketing of new products, thus facilitating the substantial growth in student numbers. Fully integrated into faculty management & leadership processes Driving the creation and delivery of the faculty Marketing & External Affairs Strategy including stakeholder relationships, events, graduation, digital content, media relations i.e. digital & social media activities, course comms development. So, finds USPs, key messages, within CMA & GDPR governance Contributing directly to the recruitment of international students, product development (i.e. Jan starts, top-ups, extended masters) reviewing & accepting complex candidates, briefing agents, undertaking & agreeing overseas trips with budget Keywords - International B2B/ B2C global engagement. CRM Customer Relations Management, Online, customer journey, lead generation, capture, convert leads e.g. advertising International Pay Per Click PPC, behavioural ads. Acquisition & retention strategies. Market analysis, market research, brand development, Communications planning, creative of TV & press, copywriting, campaigns. e-marketing, search engine optimization SEO, websites. PR, press releases, agency reviews, crisis management, budgeting, ROI analysis. Pricing, email marketing, Prince2 & Agile project management, Widening Participation, WP. Microsoft Office
An upbeat, successful, easy to work with freelance marketing consultant at director level. I relish the opportunity to make a difference. My key clients have been; University College London UCL, Staffordshire University, University of Gloucestershire, Get My First Job, The Universities and Colleges Admissions Service UCAS, The University of Manchester, University of York, Aston University, Birmingham City University, Applicatalyst, and Westminster University. My work falls into 3 broad areas; - Firstly strategic development thus creating & reviewing marketing, communication & customer journey plans. - Secondly to actually do the work of communications & marketing both tactical & strategic activities with appropriate KPIs & customer satisfaction analysis, compliance & audit processes. - Finally using my professional skills for leadership, line-management, public speaking & project management. I have 25+ years marketing experience so I have very a broad skill set, particularly loving digital work and truly understanding consumers and creating insights.
The role required professional marketing skills to attract students to the University supported by a department of 27+ staff and operationally managing a considerable budget. Initially responsible for the UK undergraduate recruitment. Promotion came with the additional responsibility of post graduate and EU markets with some international marketing activities.
As Senior Proposition Manager within Barclays Private Clients I acted as the customer champion to develop a new brand proposition with responsibility for the client experience and customer communications. The role also mapped concepts which matched market requirements and customer needs for both new product acquisitions and services. Engaged with stock market brokers, legal services, customer insight team and business partners to develop new products and services to agreed profit margins.