Liz Masters Lovelace

Force For Good in Securing Identities and Crisis Management

Austin, Texas Metropolitan Area

About

Proven leader and top performer with the ability to strategize, inspire and achieve goals. 20+ years of marketing experience, with strong track record of creating a unique and strong brand identity effective with internal and external stakeholders. Signature strength includes the skill to develop effective, innovative yet practical strategies to address a wide range of needs and challenges resulting in enhancing both products and services, and the company culture itself. Excellent at collaborating with complex teams, improving cooperation, and creating a positive work culture. Strong reputation for implementing highly successful marketing events and capturing customer stories and best practices. • Leadership – skilled at taking on creative challenges and problem solving, and strengthening camaraderie within the company, consistently exceeding expectations. • Marketing Skills – outside-the-box thinking, with original innovative approaches that break through the clutter and capture attention • Management Skills – outstanding skills at managing projects, partner relationships, ad agencies, and vendors • Communication and Interpersonal Skills – skilled facilitator, able to negotiate and mediate conflict finding optimal solutions, reputation for integrity and confidentiality inspires trust among colleagues B2B Marketing Strategy · Go-to-Market Strategy · Event Marketing & Management · Lead Generation and Campaign Management · Budget Management · Relationship Building · Channel Relationship Management · Co-marketing · Marketing Programs · Branding & Identity · Partner Relationship Management · Social Media Marketing · Email Marketing · Campaign Management · Digital Marketing · Brand Awareness

Experience

  • Field Marketing Manager at Semperis
    Dec 2024 - Present · 1 yr 8 mos

  • Social Media Manager at Teach Kids Tech
    Nov 2023 - Present · 2 yrs 9 mos

    Teach Kids Tech is a 501(c)(3) nonprofit, dedicated to providing children in underserved communities with access to technical literature and educational opportunities. We work with creators, authors, contributors and academic organizations to provide educational opportunities and technical literature for children of all ages. We believe that success in technology starts with education and empowerment.

  • Marketing! at TEXAS MEDICAL LEGAL CONSULTANTS
    Aug 2024 - Jan 2025 · 6 mos

  • Marketing Consultant at Semperis
    Jan 2024 - Sep 2024 · 9 mos

  • Mobius Partners (18 yrs 7 mos)
    • Marketing Coordinator
      Jun 2005 - Dec 2023 · 18 yrs 7 mos

    • Marketing Manager
      2012 - Nov 2023 · 11 yrs 11 mos

    • VP of Marketing
      Jun 2005 - Nov 2023 · 18 yrs 6 mos

      Create and execute lead generation campaigns and events to IT decision makers at large enterprise and small to medium-sized companies, averaging 20+ marketing events per year. Oversee all aspects of brand development and brand promotion: social media, website, public relations. Ensure brand fidelity with all partners and ad agencies. Communicate value of marketing assets to sales team. Develop and execute highly successful multi-destination marketing events to strengthen relations with current customers, anticipating needs and managing all logistics. Generate and track leads in CRM, coordinating follow up with sales team. Lead and facilitate recruitment for varied positions and promoting company culture. Proactively coordinate internal communications. Manage and maintain marketing plan and budget, including all reporting functions. Plan, execute, claim and track marketing development fund process.