United Kingdom
I’m a senior marketing leader with over 20 years’ experience driving growth across life sciences services and clinical technology organisations. With an early foundation in sales, I bring a strongly commercial, sales-informed approach to marketing, focusing on what drives pipeline, engagement, and decision-making rather than activity alone. At MMS, I have built and scaled the global marketing function from the ground up and establishing the infrastructure, processes, and positioning required to support a growing, data-led CRO and its evolving technology portfolio, including platforms such as Datacise® and KerusCloud®. My work focuses on: Translating complex scientific and technical capabilities into clear, differentiated market positioning Aligning marketing, product, and commercial teams around strategic priorities Building scalable marketing infrastructure across the full funnel Elevating marketing as a strategic partner to leadership Sales and marketing alignment to deliver MQL to SQL conversion Alongside this, I have led initiatives that have delivered: A scalable demand generation engine from zero with significant growth in inbound demand and engagement across priority campaigns (including 850% increase in key campaign performance) 2.5M+ LinkedIn impressions Multiple industry awards (including Scrip, Citeline, Fierce Outsourcing) Earlier in my career, I consistently delivered strong growth outcomes across digital and content-led programmes, including: 220% increase in web traffic 1300% growth in subscribers 248% increase in lead generation through premium content strategy I’ve also led award-winning thought leadership and PR initiatives, securing industry recognition and earned media coverage across leading pharmaceutical publications. I’m particularly interested in senior leadership roles where marketing plays a central role in shaping strategy and driving commercial growth.
Built and scaled the global marketing function from the ground up, establishing infrastructure, processes, and operating model to support a growing, data-led CRO and clinical technology portfolio. Transformed marketing from a service-led function into a strategic partner to the business, with greater alignment to commercial priorities and clearer focus on growth and impact. Led a full brand refresh, redefining visual identity, and messaging to reflect MMS’s evolution across biometrics, regulatory, safety, and technology offerings Partner with executive leadership to define go-to-market strategy, messaging, and growth priorities across services and platforms (including Datacise® and KerusCloud®). Drive integrated marketing programs across the full funnel, supporting both brand development and business development. Built and developed a globally distributed marketing team introducing more structured planning, prioritisation, and delivery. Established a scalable demand generation engine from zero, now delivering 100+ qualified leads per month and significant growth in inbound demand and engagement across campaigns (850% increase). Supported global commercial activity across 35+ events annually. Driving adoption of AI-enabled tools and approaches within marketing to improve efficiency, content development, and scalability.
Contributed to the development of go-to-market plans for product launches and provide support with positioning, messaging, sales enablement, and communications Created valuable product content including fact sheets, infographics, case studies, customer- facing slides, videos, role-based user stories, webinars, blogs, and other related marketing assets Developed new and update existing persona content that served as a foundation for role-based marketing materials and provides additional insight to better enable sales / internal teams Supported industry events and the annual elluminate Engage customer event Recognized as 'Rookie of the Year' in annual employee recognition awards Presented at industry conferences, Medidata NEXT, and eClinical Forum on clinical data transformation and innovation Established regular training for the sales team to support biometrics services growth
I bring together sales and marketing experience to drive revenue growth for life sciences services and technology companies. Specialized in content marketing, product marketing, social media, marketing planning, demand generation and PR, using retainer or project-based models. With over 20 years' experience in the pharma services sector, I understand how to reach sophisticated buyers across the product life cycle. https://www.lizcolemarketing.com/
Led events, content strategy, automation and analytics, social media, internal communications, and PR. Spearheaded brand-enhancing content strategy across all service and software lines Created compelling messaging and materials to tell the Cytel story to internal and external audiences. Partnered with external PR agencies and freelancers to deliver compelling campaigns and content deliverables. Wrote shortlisted and winning entries for leading pharmaceutical industry awards such as CARE Awards and Scrip (best specialist CRO and most innovative clinical trial design winner). Hired high-performing team members and managed team of six, including creative, events, and analytics professionals. Designed and delivered internal communications programmes to support candidate referral, employee engagement, acquisition integration and others.
I am responsible for content marketing at Cytel including management of the Cytel blog, case studies, white papers and other written marketing material.