United Kingdom
I spent 21 years successfully climbing the corporate ladder in financial services. Worked across three continents. Made MD at a global bank. Led a lot of people and managed P&Ls of billions. I've also burned out 1.5 times. Ten years in, I burned out spectacularly. The kind of packed up my job, packed up my husband, moved us to the other side of the world burned out. After 18 months in a completely different company and environment, I could feel the warning signs. This was my ".5". At the time I was going to quit altogether, but I was lucky enough to be introduced to an executive coach. Despite my cynicism, she taught me about resilience, and the three pillars upon which it sits - physical wellbeing, mental wellbeing, and connected wellbeing. So I rebuilt. Inside the same system. New foundations for my body, my energy, my identity. Then I kept climbing, all the way to the C-suite. That rebuild is the work I now do with clients. Because most senior leaders don't have the option (or the appetite) to walk away from a career they've spent two decades building. They need to perform at the top and stay human while they do it. While working full time in banking, I first trained as a personal trainer. Running bootcamps (remember them!?) on the beaches of Sydney before cycling into work to manage risk and compliance for the bank. Following that, I trained as an organisational and executive coach and co-founded a coaching circles programme that has now trained over 34,000 executives. Now I run two companies built around what I learned. Transform | Perform is my peak performance coaching practice, with both 1:1 and leadership training focussed on energy management, career strategy, and making the most of the ~4,000 weeks we get in this life. Maia Health is the company I co-founded to transform midlife for women. 51% of the global population go through perimenopause and menopause, and the current system doesn't set them up for success. We combine cutting edge technology with the human touch of our clinicians and concierge coaches to bring clarity and empathy to the changes we're all going to go through if we live long enough. Both businesses sit on the same three pillars: ✨ Build better bodies: our energy, sleep, hormones and metabolic health. Our bodies are our operating systems. ✨ Build better careers: strategic positioning, leadership identity, the stay/go decision, and a personal brand that compounds. ✨ Build better lives: values alignment, purpose, designing the life we actually want instead of optimising the ones we fell into.
Finally leveraging my IT degree for good. Maia empowers women through every stage of perimenopause, menopause, and beyond by transforming their health data into daily, individualized action. Through our AI-driven platform and concierge-level coaching, we synthesize wearables, biomarkers, and lifestyle inputs into personalized guidance - helping women know exactly what their bodies need each day to thrive. Our mission is to integrate science, technology, and human care to deliver real-time, predictive wellbeing intelligence that transforms midlife from a period of uncertainty into an era of optimization, clarity, and strength.
I work with senior leaders who've done everything right on paper and still feel like something fundamental isn't working. If that sounds familiar, you're not broken. You're probably optimising the wrong system. I coach across three layers - all connected, all evidence-based: Build Better Bodies: energy, sleep, hormones, recovery. Your biology is either fuelling your performance or quietly undermining it. Build Better Careers: strategic positioning, sponsorship, transferable skills, AI-era relevance. The career plan that got you here needs updating. Build Better Lives: values, purpose, alignment. When everything looks right from the outside but something still feels off, this is where we look. I spent 20+ years at senior levels inside the system you're navigating. HSBC, Bank of America, SWIFT. I know what it costs to perform at the top, and I know what it takes to rebuild when the playbook stops working. Six sessions. Real frameworks. Then you don't need me. That's the point.
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