United Kingdom
- Produce best-in-class 360 marketing plans for campaigns and NPD launches - Own a strong working relationship with retailers, working collaboratively to produce joint business plans - Own creative development of Boots gifting exclusives - Manage content requirements for channels, producing compelling creative across social, print, instore and OOH - Work across functions to execute eventing opportunities, coordinating selling, logistics and production of kit
- Collaborated with internal and external stakeholders to produce point of sale materials for 2,500 stores - Produced clear creative briefs, working with agencies to ensure brand guidelines and tone of voice were upheld - Worked as part of a cross-functional squad, responsible for the delivery of all Black Friday messaging within stores - Responsible for the launch of 'Price Advantage' POS within store
- Owned Boots' largest direct mail campaign, working with first party data to deliver personalised offers to 5.5M customers, resulting in £18.6M in incremental sales, up 20% YOY despite retail lockdown restrictions - Worked as part of a cross-functional squad, coordinating and planning CRM support for all events and offers - Managed a campaign budget of £1.5M - Won the 2020 Boots Innovation Award for using direct mail to introduce 23k new customers to Boots.com