Liz Trigg

Food Innovation | Mentor | Independent Director | Hospitality | Keynote speaker | M&S | Asda | Heinz | Good Housekeeping

United Kingdom

About

My mission is to help others thrive and flourish in business. I support founder-led food and hospitality businesses as they pivot or scale as a mentor and matchmaker of ideas and connections with vast experience of leadership and inspiration in the food world . 🍽️ Magazine food editor and cookery book author 🍽️ Food Advisory Board chair for Asda of key food opinion formers , trend experts, food writers and food issue charities. 🍽️ Created Culinary Academy for M&S food division with World Food expert tutors to deliver step change in innovation and NPD category planning. 🍽️ Devised Food Culture development programme across all the Heinz brands With experienced success around ⚡️Brand Differentiation ⚡️Customer insight and experience ⚡️Product innovation ⚡️Growth strategy ⚡️Founder and management team support I love food , lifestyle and consumer engagement, media engagement and brand trust building , market trend analysis and pull on my experience in these fields plus a wide network to add value to a business as a mentor, consultant or keynote speaker. Would you like a conversation ? Get in touch I’d love to hear from you .

Experience

  • Founder at Scratch Live
    Mar 2025 - Present · 1 yr 4 mos

    Scratch Live : National Tour of live conversations hosted by Liz Trigg scratching beneath the surface of conventional business thinking unveiling the unknown , unexpected ideas , thoughts and actions.

  • Business Mentor at Help to Grow: Management Course
    Apr 2024 - Present · 2 yrs 3 mos

  • Hotel Owner | Director at Self-employed
    Mar 2015 - Present · 11 yrs 4 mos

    Revitalised a Country House Hotel out of administration into a high performing business with a £1.5M turnover with a 98% occupancy year round. Director with full sales and marketing responsibility. Strategic pricing, cost control and margins. Leadership of management team and external advisors.

  • Food Consultancy at Fooding : Strategic food NPD , food culture and communication consultancy
    Nov 2000 - Present · 25 yrs 8 mos

    Highly successful Food Consultancy 'Fooding' with clients including H J Heinz , KP Snacks, Booths Supermarkets, Asda Walmart, Marks and Spencer with focus on -strategic planning -trend forecasting -retail change -experiential learning -commercial creativity

  • Podcast Host at Liz Trigg
    Mar 2022 - Jan 2026 · 3 yrs 11 mos

    The Original Home Economist podcast with my Mum and Talking Food podcast follow on my Instagram liztrigg_