New York, New York, United States
I'm passionate about creating joyful digital experiences. I bring a big-picture, design-infused focus to the products that I work on (as well as a rather dry sense of humor).
- Drive technical roadmap for Bloomberg’s Company site (bloomberg.com/company) by prioritizing engineering efforts based on competing initiatives from different departments, data derived from analysis, user research, and market trends - Create customer feedback loop to understand effectiveness of marketing activities - Formalize baseline Company strategy by expanding reporting framework and launching UX Research to gather qualitative and quantitative data about the site visitor experience, allowing for data-driven decisions - Refresh KPIs to measure the success of key initiatives by collaborating with Head of Analytics - Partner with design, marketing, engineering, and leadership to plan and launch a restructuring of Bloomberg’s Company site information architecture to simplify user experience for potential candidates - Redesign and launch updated suite of pages that are enhancing key CTR KPIs by 250% - Own reporting to leadership and cross-functional stakeholders about website performance and key strategic initiatives
- Formed strong working relationships with design, engineering, and leadership to improve the user experience of H2O.ai’s marketing website: h2o.ai - Supported website backend Content Resource Manager (CRM) transition from Wordpress to Adobe Experience Manager (AEM) - Owned the author experience of website backend on AEM - Partnered with Head of Marketing Engineering to establish user permissions, updating existing workflow processes, and component requirements - Launched 6 net new components that expanded on user experiences to the site, including the ability to filter in the sub-navigation - Piloted H2O.ai Wiki CX from requirement gathering to launch - Created quarterly reporting framework - Delivered weekly status reports on acquisition metrics
- Designed internal staffing platform for a F100 financial services company - Developed and led series of 3 customer journey workshops with client management team - Built series of 3 KPI-gathering workshops using to support the C-suite of a national insurance company - Defined 4 customer journeys over the course of 6 months, including building over 100+ wireframes and information architecture - Implemented project tracker to modernize internal infrastructure Studio of 50+ designers, as well as encouraging accountability and transparency - Created a central hub of resources for Studio designers
Create net new program, Pathfinder. Pathfinder is designed for incoming Northeastern University freshmen. Our goal is to empower students to find their own path through a series of workshops and weekly video calls.