Liz Paton

Communications Channel Lead

Birmingham, England, United Kingdom

About

Working within Sharp UK's Internal Communications and Engagement team. My role involves improving employee experience at Sharp, increasing engagement across our internal digital and printed platforms, while reducing our design overheads.

Experience

  • Sharp UK (Full-time · 3 yrs 6 mos)
    • Communications Channel Lead
      Oct 2025 - Present · 9 mos

      As Communications Channel Lead at Sharp, I manage and evolve our internal communication channels to inform, inspire, and connect team members across the business. I create and deliver engaging, multi-format content and campaigns that drive conversation and engagement, utilising data and insights to continuously improve channel performance. I also lead on strategy, governance, and innovation, ensuring our communications are effective, inclusive, and aligned with business priorities.

    • Senior Internal Communications & Engagement Executive Europe
      Jan 2023 - Oct 2025 · 2 yrs 10 mos

      My role involved leading strategic initiatives to enhance the employee experience across Sharp by improving internal communications and engagement. Championed the development of impactful digital and print channels while driving efficiencies in design operations. I collaborated cross-functionally to align messaging with business goals and foster a more connected, informed workforce.

  • Senior Internal Communications Officer - Creative Content and Digital Channels at Leeds Building Society
    Apr 2022 - Dec 2022 · 9 mos

    Working within the Internal Communications Team to migrate, re-create, and launch a new Internet platform focused on employee experience and user-focused design based on employees' needs and feedback using the Oak platform. My role also included updating digital templates, videography, photography, and branding across digital as a channel.

  • HSBC (3 yrs 4 mos)
    • Customer Experience Manager
      Aug 2021 - Apr 2022 · 9 mos

      Working within the HSBC global brand team. My role involves improving customer experience within Create.hsbc increasing user engagement and reducing design overheads. I have also worked closely with our in-house marketing team and global agencies to successfully meet deliverables for the HSBC Global Brand re-design. My other tasks include: • Delivering high standard Analytic reports and creatives such as images and video for cross-market channels • Reviewing and managing user asset upload loads ensuring that all licensing, branding and accessibility standards are meet. This includes working with agencies ensuring images are fit for purpose across both branches, print and digital channels. • Managing high workloads and a stakeholders' expectations and for fulfilling their requirements to a high standard within strict timelines • Championing diversity and accessibility within our weekly Brand Design & Management sessions • Creation and implementation of improved design standards • Design and deliver monthly newsletter • Maintain and respond to user quires sent to admin mailbox • Maintaining user profiles by verify and register new users to and removing user who have left the business • Working with senior marketing and design agencies to create a suite of videos from brand relaunch and Create.hsbc website • Liaising with agencies and brand partners to ensure brand standards are upheld and content is delivered on time and to a high standard • Using digital software to create, edit and manipulate image and videos for use across print & digital channels.

    • Digital Image Editor
      Jan 2019 - Apr 2022 · 3 yrs 4 mos

      Digital Image Editor, Digital UX & UI Design HSBC Digital Solutions. I maintain digital design standards, specifically maintaining and building image libraries and image standards. Working with marketing to ensure their campaigns are fit for purpose in digital across the channels. My tasks include: • Delivering high standard images, video and gifs for cross-market digital channels • Curating and updating images across regional and global AEM platforms this includes AEM DAM image maintenance. • Working with markets to create new and diverse image libraries to fill campaign Requirements this includes working with agencies ensuring images are fit for purpose across both branches, print and digital channels. • Managing high workloads and a stakeholders' expectations and for fulfilling their requirements to a high standard within strict timelines • Championing diversity and accessibility within our weekly design review sessions with the accessibility team • Creation and implementation of improved design standards • Running training sessions and creating guidelines within Confluence • Uploading and maintaining images and collections for crossdigital channels on HSBC Create • Liaising with agencies and brand partners to ensure brand standards are upheld and content is delivered on time and to a high standard • Using digital software to create, edit and manipulate image and videos for use across digital channels.

  • Animator & VFX Artist at Tarnished Studio's
    Jan 2012 - Jan 2019 · 7 yrs 1 mo

    Animator and VFX artist working on a wide range of creative projects for Web, TV and Games. I also help run and coordinate creative workshops for schools, colleges and local community projects. For more information on these please feel free to contact me.

  • Animator at junction15
    Sep 2009 - Feb 2011 · 1 yr 6 mos

    I worked on various projects some of these are listed below: North Staffordshire Hospital Promotional Video, One Vision NSRP NHS Anti Smoking Video: The Dirty Truth About Smoking AIS Laser Scanners Advertisement, A Wide Rang Of Promotional shorts for North Staffordshire City Council