Westwood, Massachusetts, United States
Corporate communications leader with a passion for writing, media relations & strategy, crisis communications, analyst relations, organic social media & executive communications. I work closely with business stakeholders including investor relations, internal communications, brand experience, product marketing, GTM, business development/M&A and customer advocacy. I thrive in fast paced environments (I function best with "lots of tabs open") and value culture, community, respect and accountability. I confess to being a cybersecurity geek and AP Style fanatic. I love when a plan comes together! There is a certain satisfaction that comes with orchestrating a strategic launch. Respecting the intricacies is key to flawless execution. From mapping out key business objectives, orchestrating timelines and working with stakeholders across the business, to nailing messaging and getting the press release and social copy just right. It's all about focusing on the big picture, knowing your audience and telling a good story. Top 10 Clifton Strengths: Developer | Individualization | Arranger | Strategic | Achiever | Relator | Focus | Responsibility | Belief | Communication
Oversee public relations, content, executive communications, social media and employee communications. Partner closely across the business to elevate Tenable’s brand and leadership in exposure management.
• Reporting to the SVP of Product Marketing, I lead a newly formed standalone function with responsibility for building and scaling a best-in-class global industry analyst relations program that supports CyberArk's identity security innovation and leadership. • Accomplishments include creating and leading impactful engagement programs that help raise brand visibility and drive leads, supported by achieving leadership positions in multiple Gartner Magic Quadrant, Forrester Wave and KuppingerCole Leadership Compass reports across Identity & Access Management technology categories.
• Led high achieving, over-performing worldwide corporate communications programs across public relations, social media and analyst relations that supported CyberArk’s evolution to becoming the global identity security leader. • Led global public relations program strategy, messaging and thought leadership including issues response and expanding our bench of spokespeople. Oversaw 10+ global PR agencies. Over achieved on results metrics for business press and Tier 1 media coverage globally. Strong writing skills applied to drafting pitches, press releases, bylined articles, blogs and social copy. • Actively involved with the launch of the company’s first employee social sharing platform and oversaw a rapidly expanding corporate organic social media program, demonstrating strong year-over-year growth. • Collaborated with Investor Relations to drive media strategy and results for quarterly earnings announcements and visibility for CyberArk’s successful transition to a fully subscription business. Developed social media plans to promote the IR-led Environmental, Social & Governance (ESG) program milestones. • Led the development of Crisis Communications planning and playbooks; experience developing internal and external communications materials to support incident response exercises. • Engaged in a broad number of executive communications activities including developing CEO keynote presentations, media talking points, social posts and bylined articles. • Engaged in employer branding initiatives including partnering with HR on national and local “Best Place to Work” awards. • Built strong, trusted relationships with highly technical CyberArk Labs threat research team to promote analysis of emerging attack vectors and techniques.
Worked on the media and influencer relations team - most recently focusing on cloud and mobile within the IBM Cloud business unit. Helped launch the IBM MobileFirst portfolio of enterprise mobile solutions that span app development, security and infrastructure. Supported several market-making campaigns including the IBM-Apple alliance to spur enterprise mobile adoption across vertical industries, and the launch of the first-of-its-kind Watson Mobile Developer Challenge at Mobile World Congress, which encouraged developers to create new mobile apps with the cognitive computing power of Watson. Responsible for driving mobile thought leadership and identifying and nurturing relationships with mobile influencers at universities, research and trade organizations; coordinated roundtables and virtual events to increase engagement with these communities.
Responsible for strategy, planning and driving day-to-day account activities. I played a hands-on role in successful thought leadership campaigns as well as media, analyst and customer relations programs aimed at improving brand awareness and sales lead generation. Managed multiple, high performing agency teams and was an active member of senior management. Helped lead employee training programs and new business development. Representative clients included ITA Software (acquired by Google), Neolane (acquired by Adobe), CyberArk, Veracode and Actifio.
Developed and executed media and marketing communications plans at this boutique PR firm for a range of start-up and established companies across IT consulting, publishing, venture capital, technology and healthcare sectors. Representative clients included global technology publisher, research and event management company IDG and ATV Capital.