Liz Frailey

VP, Revenue @ Spark

United States

About

Experience

  • Spark (1 yr 8 mos)
    • VP, Revenue
      Feb 2026 - Present · 6 mos

    • VP, Customer Success & Operations
      Dec 2024 - Feb 2026 · 1 yr 3 mos

      Responsible for the post-sales customer journey and driving customer growth & retention. Oversees account management, onboarding & contracting, and customer experience teams.

  • Yext (10 yrs 4 mos)
    • SVP, GTM Strategy & Operations
      Dec 2021 - Aug 2023 · 1 yr 9 mos

      Responsible for Revenue Operations across Sales, Customer Success, Partnerships, and Marketing and driving forward GTM initiatives to drive efficiency, productivity, retention and new business. Oversee Yext’s global GTM Strategy, Enablement, GTM Operations, GTM Insights & Analytics, and Solutions Product Management teams. Responsible for GTM annual planning, sales & retention forecasting, incentive compensation design, KPI setting & oversight, account segmentation & territory planning, operational & customer insights, marketing automation, cross-functional communications, and all major strategic company & customer initiatives.

    • SVP, Developer & Admin Experience (Product Strategy)
      Oct 2021 - Dec 2021 · 3 mos

      Tasked with transforming Yext from a single product company into a multi-product, self-serve first platform optimized for trained Product Administrators and Developers. Includes transformation across Product, Revenue Operations, Customer Success, Sales, Partnerships, Marketing and pricing/packaging. Oversee Yext’s Hitchhikers Product, Documentation and Community teams, Developer/Startup GTM, Solutions Product Management, and Product Marketing. Responsible for driving users to the Yext platform, building tools, integrations, solutions and guides to make customers successful, and implementing Yext’s first PLG workflows.

    • VP, Developer & Admin Experience (Product Strategy)
      Sep 2020 - Oct 2021 · 1 yr 2 mos

      Tasked with transforming Yext from a single product company into a multi-product, self-serve first platform optimized for trained Product Administrators and Developers. Includes transformation across Product, Revenue Operations, Customer Success, Sales, Partnerships, Marketing and pricing/packaging. Oversee Yext’s Hitchhikers Product, Documentation and Community teams, Developer/Startup GTM, Solutions Product Management, and Product Marketing. Responsible for driving users to the Yext platform, building tools, integrations, solutions and guides to make customers successful, and implementing Yext’s first PLG workflows.

  • Management Consultant at Baldwin Bell Green
    Jul 2011 - Apr 2013 · 1 yr 10 mos

    Management & Strategy consultant working with several Fortune 100 customers to identify new growth opportunities, operational efficiencies and restructuring options. Focused on Financial Services, Technology, and Aerospace & Defense.

  • Research Analyst Intern at Russell Reynolds Associates
    Jun 2010 - Aug 2010 · 3 mos