Taipei, Taipei City, Taiwan
Hakuna matata
Strategic Leadership: Formulate and track annual OGSM (Objectives, Goals, Strategies, Measures) for the Chairman and executive leadership team to ensure organizational cohesion. International Partnerships: Direct cross-border collaborations, most notably with the Softbank Hawks(Japan) & LG TWINS (Korea), focusing on talent exchange, joint merchandising, and commercial synergy. IP & Commercial Strategy: Spearhead IP monetization strategies involving major brands (LEGO, Disney) and oversee the development of the club's intellectual properties, including cheerleader IP and multi-year brand licensing. Operational Integration: Serve as the bridge between technical coaching staff and business departments, overseeing roster development resources, sports science logistics, and digital transformation initiatives. Business Intelligence: Monitor critical business metrics, including stadium suite utilization (achieving an +32% increase in 2026) and daily ticketing/merchandise performance. Strategic Alliances: Leading innovative pilot projects, such as the digital delivery service collaboration with Grab, to enhance fan experience at the Taipei Dome and Home Stadium.
Strategy & Direction Conducted market research and external analysis to identify growth opportunities. Developed short-, mid-, and long-term strategies aligned with overall group objectives while ensuring divisional profitability. Formulated product strategies and set brand/division growth plans. Operations & Performance Management Accountable for achieving annual P&L targets for sales and profit. Established KPIs (sales revenue, gross margin, market share) and supervised daily performance execution. Team Leadership & Talent Development Built and managed multi-functional teams across marketing, sales, and back-office. Designed talent development, incentive schemes, and performance evaluation systems. Directed marketing strategies, sales planning, and promotional activities, fostering cross-functional collaboration and knowledge transfer. Financial & Resource Management Prepared and managed divisional budgets, overseeing execution. Designed pricing structures to secure profitability across all channels. Allocated marketing and sales investments while controlling operational costs. External Relations & Business Development Built and maintained strong relationships with key customers, partners, and suppliers. Explored new markets and business opportunities to drive expansion. Represented the division at industry conferences, media engagements, and partnership negotiations. Risk Management & Compliance Identified and managed risks across market, financial, and regulatory areas. Oversaw external PR activities to safeguard and enhance divisional reputation.
- Lead the brand & trade marketing team in expanding bourbon brands within the Taiwanese market - Collaborate with ABI to enhance their premium beer portfolio for both on-& off-trade channels - Manage product aspects encompassing brand selection, pricing structure, brand planning, as well as logistics and distribution strategies
- Operational Management: Designed and communicate the company’s long-term strategic goals; Develop & implement business growth strategies; Oversee import/export processes, supply chain, logistics, & distribution management. - Financial Oversight: Manage budgeting, financial planning, & profitability targets; supervising Pricing structure Sales & Market Expansion: Identify & explore new market opportunities, both domestically and internationally; Build relationships with key clients, business partners/investors, & suppliers. - HR & Legal Compliance Management: foster a culture of collaboration, continuous learning, and high performance. Customer Relationship: Develop strong customer relationships by finding and solving customers’ needs to drive repeat business and satisfaction
- National TMKT Manager – OFF LS (TW) Annual Strategic Planning/ In-channel Consumer Activation & Trade Promotion/ Nielsen & data analysis/ KA & Chain Consumer commercial Excellence/ E-commerce (Inquiry Form) - Whiskies National Activation Manager (CN) Whisky Portfolio (CR/ RS/ TGL/BLT) National Activation Plan (TOT/ MACON/ Prestige Channel)/ Trade Event/ Consumer Engagement/ 3YP & 5YP/ NPL & NPD/ Commercial Strategy/ CI