Washington DC-Baltimore Area
With over 25 years of experience, I guide event operations and strategic planning to deliver impactful outcomes as Vice President of Meetings at ASAE: The Center for Association Leadership. My expertise includes team leadership, change management, and budgeting & forecasting, which are instrumental in aligning event strategies with organizational goals. At ASAE, I work to create streamlined processes, foster collaboration across teams, and ensure exceptional experiences for attendees. My mission is to drive innovation and operational excellence while enhancing our organization's event portfolio.
As Vice President of Meetings at ASAE, I lead the strategy, execution, and evolution of ASAE’s meetings and events portfolio, overseeing flagship conferences and high-impact convenings that serve association professionals worldwide. I provide executive leadership for the full lifecycle of ASAE’s events, from long-range planning and financial strategy to experience design, operational execution, and post-event performance analysis. My role balances strategic vision with operational excellence, ensuring events deliver strong business outcomes while creating meaningful and memorable experiences for attendees. I partner closely with executive leadership, volunteer leaders, and cross-functional teams across marketing, education, membership, sponsorship, technology, and policy to align meetings with ASAE’s mission and growth goals. I also oversee multi-million-dollar budgets, vendor and destination partnerships, contract negotiations, and multi-year planning to ensure fiscal responsibility and long-term sustainability. A core focus of my role is building and empowering a high-performing meetings team, modernizing processes, establishing scalable standards, and fostering a culture of collaboration, accountability, and innovation. Through this work, I help position ASAE’s meetings as industry-leading platforms for learning, leadership, and connection.
Recent Highlights: • Led a cross-functional Events Team to eliminate silos and implement an organizational approach to NACHC’s four signature conferences that streamlines processes and aligns with the association’s brand. • Designed a centralized approach to conference programming development. • Negotiated $1.3M in contract savings with a new AV vendor while enhancing the attendee experience. • Guaranteed improved Internet speeds at conference locations while reducing costs by $800,000. • Redeveloped the Event Logistics team through internal transfers and new hires. Summary: Oversaw the event logistics and trade show operations for all NACHC’s conferences including two city-wide trade shows and 50+ other events annually (in-person/hybrid/virtual). Working closely with our CEO and SVPs, I provided strategic direction to improve the size, experience, and revenue performance of all events. Provided supervision and oversight of Events Team, independent contractors and service vendors.
• Overhauled the Meetings Department operating procedures to become top functioning.
• Managed pre/onsite/post logistics for events ranging from 100 – 1,000 attendees. • Supervised Meetings Department staff. • Reported to Board of Directors, recommending event strategies to heighten the attendee experience at conferences. • Oversaw trade show programs, vendor relationships, contracting, and sponsorship fulfillments. • Developed budgets, reconcile bills post events, working closely with Accounting Department on all project financials. • Implemented tactical plans needed to achieve overall strategic goals and direction for all events. • Worked with volunteer conference planning committees to create the education content for events, managed speakers and their presentations. • Collaborated with marketing team to help design marketing plans for events incorporating association brand and conference specific themes.
Worked with various organizations to execute their global events. Leveraged new technologies, strategies, and innovation to deliver value and unique experiences to clients and attendees. • Managed the start to finish logistics process for global events including budget creation and management, development of event marketing strategies and timelines, site selection, food and beverage, audio-visual and travel coordination, vendor management, onsite logistics lead, general service contractors, security, transportation, temp staff, post event financial reconciliation, etc. • Created all event marketing collateral (print/digital/social media), working with Communications Departments to brand each event successfully. • Using customer relationship management platforms, managed the registration process, developed and marketed mobile apps for key events, providing multiple avenues for social media use by attendees (Twitter, Facebook, LinkedIn), and created awareness of event subject matter and sponsoring organizations. • Developed partnerships with key client stakeholders/C-Suite Executives selling them sponsorships, exhibit space and Ads for events, surpassing budget goals. • Supervised staff, setting team priorities, project timelines and providing feedback to ensure the highest quality of event production.
Managed the logistics and marketing processes for Fortune 50 stakeholder events, handled budgets, tight deadlines, and communicated with senior level executives and multiple departments to achieve client satisfaction and increased attendance. • Created a segmented marketing campaign for international meetings, targeting specific clients in a customer relationship management database; used digital marketing platforms/techniques to reach this targeted audience base including Twitter, LinkedIn, Facebook, various RSS Feeds, meeting website lead magnet; attendance surpassed budget goals at this meeting by 8%. • Spearheaded social media sessions for international meetings.