Lisbeth Baptista Castellanos

10+ Years Sales Leader | CPG & Foodservice Growth Strategist | Relationship Builder | Bilingual | Proud Dog Mom 🐾

Miami-Fort Lauderdale Area

About

Results-driven Sales professional with a proven track record of exceeding targets and driving revenue growth within the CPG and foodservice industry, I specialize in crafting strategic partnerships, managing key accounts, and delivering customized solutions that align with business objectives. I thrive in dynamic environments, leveraging expertise in market analysis, trend identification, and cross-functional collaboration to uncover opportunities and create impactful results. Proficient in CRM systems and data analysis, I bring excellent communication, presentation, and negotiation skills to every conversation and relationship. Bilingual in Spanish, I’m passionate about fostering meaningful connections with diverse audiences and cultivating a team culture where innovation and exceeding expectations are at the forefront.

Experience

  • Sales Consultant at Sysco
    Jan 2026 - Present · 6 mos

  • Sales Director at Farm to Fork Meals
    Feb 2025 - Dec 2025 · 11 mos

  • Sales Coordinator at Natural Heaven
    Jul 2024 - Feb 2025 · 8 mos

  • Sales Center Leader at Bimbo Bakeries USA
    Sep 2023 - Jul 2024 · 11 mos

    Directed and trained high-performing sales teams to drive market share and unit growth. Oversaw sales operations (scheduling, payroll, compliance, inventory) including DSD routes and distribution compliance. Collaborated cross-functionally on forecasting, modular reviews, and annual planning, including the route restructure for South Florida Market and Route Sales support.

  • Field Sales Representative at Nestlé
    Jun 2022 - Sep 2023 · 1 yr 4 mos