Henderson, Nevada, United States
Lisa Strawther is a dynamic leader with a proven track record of driving premium brand activations across hospitality, fashion, beauty, and wellness. As the Founder of both, Making Up Las Vegas and Mat Marker she has conceived and executed large-scale events, luxury brand collaborations, and culturally relevant experiences that elevate brand visibility, deepen audience engagement, and deliver measurable business impact. In addition to one-of-a-kind product creation and development she has a strong background in creative direction. Her career includes leadership roles in high tourist cities, where she built a strong foundation in retail, restaurant operations, and elevated customer experience. Alongside brand strategy and partnerships, Lisa is highly experienced in recruiting, hiring, mentoring, promoting, and retaining top talent, building high-performing teams that thrive in fast-paced, guest-centric environments. Lisa excels at cultivating long-term partner relationships, identifying emerging trends, and aligning experiential activations with broader marketing, commercial, and growth objectives. A compelling public speaker, she regularly represents brands at trade shows, industry events, and community forums, fluency, and global perspective, Lisa creates impactful brand experiences—and strong, empowered teams—that resonate with diverse audiences, foster loyalty, and drive sustained success.
Creator, CEO and Founder of the only charms for your yoga mat. Product and packaging development, Invoicing, ordering, international vendor relationships, budgeting, logistics, fulfillment/distribution, marketing/PR, retail/wholesale, events creation and execution, affiliate program recruiting and management. Everything.
Founder. Creative Project and Philanthropic Endeavors, leading a national hair and makeup artistry team.
Multi Certified Health Coach-Behavior Change & Weight Loss Specialist. Creating events, experiences and retreats to serve the wellness community. Brand collaboration outreach and execution. Education thru public speaking, private and group events. Marketing, social media and content creation.
Art selection and production, developing a succesful, current, market ready program for the Standard Cosmetology book. Responsible for entire art selection, procurement, caption assistance, and creating new art thru photo shoot coordination/execution.