Cupertino, California, United States
STRATEGY | DEMAND GENERATION | CHANGE MANAGEMENT | TEAM LEADERSHIP CUSTOMER RELATIONSHIP MANAGEMENT | B2B | BRAND MANAGEMENT | BUDGET MANAGEMENT Connect at: [email protected] Providing leadership and vision to drive brand awareness and generate demand … building and uniting marketing and cross-functional teams to deliver double-digit revenue growth. - Forward-Thinking & Technology-Driven Marketing Strategist with a stellar record of success leveraging marketing platforms and other relevant technologies to optimize and streamline demand-generation processes—to drive and deliver double-digit revenue growth. - Full-Funnel & Customer Experience Marketing Leader who led first-of-its-kind global programs, initiatives, and campaigns for one of the 500 fastest growing technology companies, and a Fortune 500 company. - Authentic Mentor & Leader who inspires and motivates individuals and teams to perform beyond expectations. Known and recognized for displaying grace under pressure.
Nimble Storage VP, Global Field & Channel Marketing 2013 to Present Promoted from Director, North America Field Marketing, to Senior Director of Global Field Marketing, to VP— to develop and execute a strategy to broaden marketing mix, increase brand awareness, and expand marketing operations globally. Lead a global team of 30 delivering channel (MDF) and field marketing programs, marketing operations, campaigns and events. Manage a $25M annual budget. Select Accomplishments: —Transformed an event-centric marketing organization into a lead-generating engine, driving a major events strategy, and adding digital and account-based approaches to the marketing mix—playing a key leadership role in driving a 20% increase in revenues, and 25% YoY growth of net/new opportunities. —Drove $100M in sales pipeline, defining and executing a diverse marketing mix—including events, tradeshows, digital, telemarketing, and account-based marketing strategies. —Led change management and integration efforts—following acquisition by HPE, defining roles, and ensuring proper placement of personnel, and educating HPE marketing on customer data, lead generation, and event strategies. —Expanded field and channel marketing teams globally, recruiting, selecting, and hiring a team of 20+ marketing employees across Europe and Asia. —Built and maintained a highly focused and collaborative team atmosphere between marketing and sales, partnering closely with teams on strategy development, sales enablement, and flawless execution. —Developed and executed a PR strategy in Europe and Asia, driving thought leadership across the regions, and increasing awareness and adoption of a new market category—predictive flash.
Successful marketing leadership career with Symantec—a Fortune 500 American global computer security software corporation—in a variety of event, program, campaign, and strategic brand management positions. Managed global teams of up to 19 employees and contractors, directed vendors and agencies, and oversaw budgets ranging from $100k to more than $7M. Senior Director Brand Strategy | Design, Mobile Apps & Marcom (2012—2013) Led the strategic planning and execution of all company branding activities, marketing communications, multimedia, and mobile applications. Oversaw positioning, messaging, identity, merger and acquisition integration, internal programs, product naming, and creative and design services. Managed a team of 19 employees and contractors, 5 agencies, and a budget of $7.6M. Select Accomplishments: —Led the research and development of a forward-looking company brand positioning and campaign, assessing with global focus groups, creating an executive presentation, and obtaining execution approval from executive staff. —Directed the brand integration of four formerly acquired companies, executing focus groups, partnering closely with business unit stakeholders to rebrand and rename products, and bringing synergies to previous siloed groups. —Led the definition, development, and deployment of a single iconic product design and brand, unifying 3 distinct company brands across consumer, small-to-medium business (SMB), and enterprise. —Reengineered workforce and hired higher skilled personnel, restructuring marcom and campaigns teams to align with company strategy and industry segments. —Managed the definition and development of a mobile application strategy, recruiting and hiring a team to execute company wide.
Promoted to lead the global brand marketing and strategy efforts for the Symantec brand, sub-brands, and product brands. Managed a team of 3 employees, 2 agencies, and a budget of $5.6M. Select Accomplishments: —Led the development and execution of a company-wide rebranding project, following the $1.2B acquisition of VeriSign, creating a new company logo that was implemented at corporate locations in 48 countries worldwide. —Transformed the Norton and Symantec sibling brand architecture to a parent structure, gaining recognition for both brands, while securing Symantec as the master brand. —Led a cultural shift in brand perception—from an antivirus company—to an information protection company, within 6 months by developing and evangelizing an employee brand transformation training program. —Engaged closely with enterprise product teams in the development of a new package design, ensuring alignment and consistency across business units.
Established a newly formed global campaigns team focused on integrated customer needs across small, medium, and enterprise businesses to drive awareness and demand through public relations/analyst relations (PR/AR), marcom, agency management, enablement, channel, field, and digital marketing. Managed a team of 8 employees, 1 agency of record, and program budgets ranging from $100k to $2M. Select Accomplishments: —Reduced marketing campaigns by 89%, production cost by 66%, and secured $2.8B in unique sales opportunities, establishing a global campaign framework, instilling accountability, and delivering value to regions. —Recruited, selected, and hired a team of 8 employees, defining job descriptions, organizational structure, and strategy alignment to execute global campaigns. —Developed and delivered first-ever global campaign—Stop Buying Storage—in only 7 weeks, executing 6 assets that proved success of global campaign strategy and contributed to $175M in revenue opportunity. —Created two new global campaign and asset tracking tools, assisting the regional marketers with asset tracking and availability.
Led the relationships between internal teams, account executives, and clients to manage client plans. Developed and executed event strategies aligned to corporate goals—managing project timeline and budgets.