Lisa Goldfarb

Graphic Design, Print Production, Event Producing

Santa Monica, California, United States

About

Tech savvy Creative with extensive experience in publishing and non profit organizations. Specialties: visual design, print layout, illustration, data visualization, and production management

Experience

  • Administration Manager/ Event Producer/ Bike Director/Graphic Designer at L.A. Chinatown Firecracker
    Nov 2021 - Present · 4 yrs 8 mos

    First and only employee at all volunteer run charity organization promoting health and fitness and cultural awareness of Chinatown and surrounding communities. Responsible for project, donor, vendor, sponsor and volunteer management, website and grant management, social media updates, relationship building, drafting operating procedures, securing permits Graphic design: graphics, digital newsletter headers, logos, signage, jersey designer and producer, invitations, maps, fliers, social media posts, ads Liaison with other non-profits organizations, government agencies, residents, politicians

  • Owner/ Artist at Pet Fine Art
    2012 - Present · 14 yrs 6 mos

    Commissioned pet portraits in acrylic paint. • Send me photos of your pet and Ill paint it on a 12x12inch canvas • $500 + tax and shipping • (or pick up in Santa Monica, CA) • Its the best gift ever! • They will cry. Market, sell, create and deliver oil and acrylic pet portraiture Designed, built and manage www.petfineart.com Design and manage social media marketing, newsletters, and Facebook Ads, SEO, and direct marketing Partnered with online pet retailer to create and executed a customer loyalty program

  • Freelance Print Designer & UX Consultant at Lisa Goldfarb
    2000 - Present · 26 yrs 6 mos

    InDesign, PageMaker, QuarkXpress, Photoshop, Illustrator, WordPress, HTML, CSS, Wire framing, Omnigraffle, social media, SEO, Google Analytics, MailChimp, site mapping, competitive analysis, user flows, interaction design

  • Freelance Graphic Designer at Cuddle Barn
    Nov 2013 - Jan 2019 · 5 yrs 3 mos

    Design and production of product catalogs, advertisements, banners and product boxes, packaging. Created mock ups using cutting, masking, and color correction tools in Photoshop, Illustrator and Indesign. Redesigned product catalog layout process to optimize efficiency and minimize errors. Redesigned and built company website

  • UX Designer at Neochrome
    Apr 2015 - Sep 2017 · 2 yrs 6 mos

    Working with Noel Saw on various concurrent Wordpress websites. Site design, iterative wireframing in Illustrator CC and mock ups in Photoshop CC Q/A Card sorting Project management using Basecamp and Trello to track projects, tasks and communicate with team Interfacing with clients and developers WordPress content management Designing mock ups in Photoshop for various screen sizes and recreating them in HTML and CSS