Lisa Rocanello

Integrated Project Management Professional

Hoboken, New Jersey, United States

About

Project Manager with over a decade of experience in direct marketing. I have strong written and verbal communication skills; am partnership-driven and collaborate well with all departments within the agency to ensure the best possible product is produced. I am process-driven and solutions-oriented. I enjoy finding new ways to make things work better, faster, more cost-effectively. I am detail-oriented and accustomed to a high-intensity, fast-paced atmosphere, working on multiple projects at one time, from project inception and SOW development all the way to asset release in market. I have integrated campaign knowledge ranging from traditional advertising and branding, to broadcast, digital and print production in a myriad of industries - technology, healthcare, consumer packaged goods, higher education and fashion. And an ability to organize workload and workflow that leads to increased efficiency and consistent, high-quality service. I am experienced at managing resources and workloads for multi-million dollar accounts. I am proficient in Word, Excel, PowerPoint, Microsoft Project, Vizio, Adobe Editing, Basecamp, AtTask, BrandMaker, and have experience with Drupal CMS content entry.

Experience

  • Neon - An IPG Health Company (9 yrs 3 mos)
    • Associate Director, Integrated Production
      Nov 2022 - Present · 3 yrs 8 mos

    • Integrated Production Supervisor
      Apr 2019 - Nov 2022 · 3 yrs 8 mos

    • Sr. Integrated Producer
      Apr 2017 - Apr 2019 · 2 yrs 1 mo

  • RAPP (6 yrs 8 mos)
    • Associate Director Project Management
      May 2015 - Feb 2017 · 1 yr 10 mos

      Instrumental in getting high-level, multi-tactic campaigns through the agency from inception to release. Work with leads from all departments to ensure key milestones were met, and projects stay on time and on budget. Responsible for the financial health of the account. Author Staff Plans and SOWs that account for millions of dollars in revenue. Work closely with the finance department to track all dollars spent and POs received from clients and vendors. Ensure that all departments have what they need to execute on the project ask and work to resource accordingly, if not. Work with vendors and partner agencies for flawless execution and delivery.

    • Project Manager/Senior Project Manager
      Jul 2010 - Apr 2015 · 4 yrs 10 mos

      Liaison with the internal team, partner agencies & client to ensure all work was done on-time/on-budget, and met client expectations, from initial SOW development to resource management to asset release Lead Humana PM responsible for the management of multiple campaigns across several business units resulting in millions of dollars of revenue. Aided in the re-design of the START-UP NY website and accompanying collateral to help NY State towards their goal of 10,000 new jobs in 2014/2015. While using a unique start-up, partnership-style working model helped launch LUTA. a Brazilian clothing brand, in the US. This model required out-of-the-box and on your feet thinking to project development and timing in order to get things done.

  • Campaign Manager at The Collaboratory (a RAPP subsidiary)
    Apr 2009 - Jul 2010 · 1 yr 4 mos

    Main client contact for HP Enterprise Business worldwide and regional campaigns from Global Origination to In-Country Adaptation. Instrumental in building a new working structure/model from the ground up; set up new processes into motion for success. Worked with multiple agency partners and clients simultaneously - trusted by all to get the work done on time and on budget. Responsible for managing all internal and external needs and expectations.

  • Senior Account Executive/Account Supervisor at Rapp Collins Worldwide
    Nov 2006 - Apr 2009 · 2 yrs 6 mos

    Main client contact for all day-to-day marketing, data and strategic needs for the client. Helped create and execute campaigns that exceeded client's lead goal year-over-year, including a DM package that beat the control champion package by 25%. Integral in creating and presenting yearly marketing plans, SOWs and budgets. Crafted training documents, best practices and style guides.

  • Assistant Account Executive/Account Executive at Wunderman
    Jul 2003 - Oct 2006 · 3 yrs 4 mos

    Account Executive: Main client contact for AT&T Wireless (AWE)/Cingular Features division as well as provided support to the data analysis team for development of campaign success reports and customer modeling/profiling. Main client contact for the HP Home & Home Office Store catalog, as well as responsibilities for DM and email. Built and maintained client relationships with high levels of trust - was looked at as the expert for all technical information and overall product knowledge. Assistant Account Executive: Provided support for various IBM sectors including server catalogs, Software and WW PCD