Lisa Katharina Mueller

Enterprise Sales Leader | Global GTM Strategy | Building High-Performance Teams & Scaling Revenue Engines | AI-Driven Growth | Trilingual (EN/DE/ES)

United States

About

I build and scale enterprise revenue engines by aligning global go-to-market strategy, high-performing teams, and executive partnerships to drive meaningful, sustained growth. Over the past 15+ years, I’ve led enterprise sales and customer acquisition across NAMER and EMEA, owning multi-million-dollar portfolios and building teams that consistently outperform. I’m energized by complexity, stepping into ambiguous environments, designing new, innovative approaches, and helping both businesses and people reach their full potential. My leadership style is rooted in individualized high-performance coaching, shaped by my background as a professional athlete and educator, where success is built through discipline, resilience, empathy, integrity, and continuous growth. Snapshot of my impact: ➡ Generated $4.5B+ in pipeline and $148M in new revenue by building and scaling global enterprise acquisition strategies ➡ Led transformation of underperforming teams into #1 global units, increasing revenue attainment from 82% to 132% ➡ Spearheaded AI-driven go-to-market strategies, producing $1B+ pipeline and improving team productivity by 35% ~How I Drive Results~ I approach leadership as building systems. I focus on creating repeatable, data-driven operating models that align sales, product, marketing, and finance around shared goals. This includes establishing KPI governance, forecasting rigor, and cross-functional accountability to ensure consistent execution at scale. At the core, I see leadership as people-first high-stakes coaching. Whether I’m mentoring emerging leaders, guiding experienced sellers, or aligning stakeholders, my focus is on identifying blockers, unlocking capabilities, and creating an environment where people can perform at their best by aligning their responsibilities with their strengths. Beyond revenue delivery, I’m deeply invested in building strong, inclusive cultures and developing future leaders. As an AWS Bar Raiser, I’ve conducted 250+ interviews globally and helped uphold hiring standards across the organization. I’ve supported the Future Sellers Academy, contributing to the advancement of 130+ sales professionals into senior roles. ~Specialties~ Enterprise Sales Strategy • Global Go-To-Market Leadership • Strategic Account Expansion • C-Suite Engagement • Organizational Design • Sales Performance Optimization • AI-Driven Sales • Digital Transformation • Talent Development • Executive Communication Always open to connecting with leaders who are building, scaling, or transforming their organizations.

Experience

  • Amazon Web Services (AWS) (Full-time · 7 yrs 6 mos)
    • Senior Industry Sales Leader - Cross-Industry Division
      Feb 2026 - Present · 5 mos

      Selected to lead a cross-industry enterprise sales division spanning 12+ industries and a 12-person team. Establishing cross-functional governance to drive unified go-to-market execution and enterprise growth.

    • Senior Industry Sales Leader - TMEGS
      Aug 2025 - Present · 11 mos

      Steered enterprise sales expansion across Telco, Media, Entertainment, Games, and Sports accounts, accelerating cloud and AI transformation. Built high-performance team and scalable go-to-market frameworks that strengthened executive engagement, reinforced strategic partnerships, and drove sustained revenue growth. ➡ Directed enterprise expansion across strategic accounts, accelerating cloud adoption and long-term revenue growth through value-based executive engagement. ➡ Established C-suite relationship strategy with previously unengaged executives, strengthening strategic partnerships and multi-threaded account penetration. ➡ Architected operating model including KPI governance, forecasting, and territory planning, achieving forecast accuracy while increasing monthly revenue performance. ➡ Established cross-functional governance across product, finance, legal, and sales, increasing deal velocity and enabling unified enterprise go-to-market execution. ➡ Served as trusted advisor to enterprise clients on digital transformation and cloud economics, enabling total cost of ownership reduction.

    • Senior Enterprise Sales Leader, Strategic Accounts & Customer Acquisition
      Jul 2024 - Aug 2025 · 1 yr 2 mos

      Built and scaled AWS’s Premier enterprise acquisition strategy, targeting high-value greenfield accounts and transforming global customer acquisition performance. Rallied sales, enablement, and cross-functional teams around data-driven frameworks that expanded executive engagement, accelerated AI-led growth, and elevated sales execution standards. ➡ Designed and globalized AWS’s Premier enterprise acquisition strategy, driving a 317% increase in executive engagement and establishing the foundation for the Forbes 2000 expansion initiative. ➡ Spearheaded GenAI commercialization strategy, producing $1B+ pipeline and increasing seller productivity 35% through AI-enabled selling and digital engagement frameworks. ➡ Led high-competition account strategies that improved pipeline-to-revenue conversion by 40%, strengthening executive alignment and accelerating complex enterprise deals. ➡ Improved win rates 27% by introducing quality-focused performance metrics and targeted enablement initiatives. ➡ Standardized NAMER best practices globally after delivering 8× stronger performance than other regions. ➡ Selected as AWS Speaker and Hiring “Bar Raiser,” representing AWS at 25+ executive forums and 250+ global interviews. ➡ Built and led a 15+ person top-performing sales team, achieving 100% top-tier retention. ➡ Recruited 50+ sellers and mentored emerging leaders, including indirect leadership of four people managers.

  • Senior Vendor Management, Content & Localization Lead, DACH & North EMEA at eBay/ StubHub
    Feb 2017 - Jan 2019 · 2 yrs

    eBay/StubHub Senior Vendor Management & Localization Lead, DACH & North EMEA Feb 2017 - Jan 2019 Madrid, Spain • Achieved 973% revenue increase through localization strategy implementation • Drove 280% organic traffic growth in German markets (vs 60% target) • Led team across multiple European markets • Received 2018 Employee Award for excellence in business improvement • Selected for executive mentorship program under APAC Head of Strategy • Mentored 5 employees across different functions

  • Senior Vendor Management & Localization Lead, DACH & North EMEA at StubHub
    Feb 2017 - Jan 2019 · 2 yrs

  • Office Manager/ Customer Service Team Lead at Dr. Kokew & Dr. Hanschmann
    Oct 2011 - Dec 2016 · 5 yrs 3 mos

    • Led and developed team of 15+ customer service professionals • Managed executive calendars, board meetings, and strategic planning sessions • Streamlined office operations and improved customer satisfaction metrics • Implemented new training programs for staff development • Received CEO recommendation for leadership capabilities

  • Professional Basketball Player & Youth Coach at Eintracht Franfkurt
    Jan 2007 - Dec 2016 · 10 yrs

    • German Youth National Team Player • Led development of youth basketball programs • Coached multiple high school and college teams • Competed at national level in German basketball leagues • Developed leadership and team-building skills through competitive sports