Liron Kaplan

💡GTM expert 🌱Sales Trainer 🎨Content Creator 🎤Speaker 🌍Future Teller

Ramat Gan, Tel Aviv District, Israel

About

I focus on delivering impactful B2B tech sales training, partner program development, and GTM strategy. I specialize in customer success and tech sales, working with diverse clients to create effective content for events, sales kickoffs, and professional panels. As a Content Creator I collaborate with GTM leadership and marketing teams to develop content that attracts global sales talent, customers and partners, while positioning their brand as a category leader. My contributions include event planning, video scriptwriting, podcast interviews and creating thought leadership content that aligns with strategic business objectives.

Experience

  • Revenue Growth Consultant & Sales Trainer at BSELLER
    Nov 2019 - Present · 6 yrs 9 mos

    BSELLER is a world of sales and business excellence. The company offers B2B Tech Sales Training, Partner Programs Development, GTM Strategy and content development. The projects I work on provide great content ideas for speaking at events, sales kick off and moderating professional panels. Project Examples and reviews on my services page>>> https://www.linkedin.com/services/page/768a79311331b27a58/

  • Strategic Advisor at TECH1 CONFERENCE
    Oct 2024 - Present · 1 yr 10 mos

    Advising the production management on commercializing the event and GTM strategy.

  • Content Strategist at Cato Networks
    Sep 2022 - Feb 2026 · 3 yrs 6 mos

    Working with CATO's GTM leadership and a team of marketers on content development to attract global sales talents, partners and position CATO as a category leader among giants. The activities include planning and execution of remote and IRL events, along side script writing for video productions and development of written thought leadership content that attracts the relevant objectives.

  • Vice President GTM at Direct Experts (DEX)
    Jan 2024 - Apr 2025 · 1 yr 4 mos

    Built the company's GTM department. Defined roles, systems and processes to achieve growth targets and commercialy support customers.

  • Founder & CEO at EQip
    May 2020 - Feb 2024 · 3 yrs 10 mos

    On January 2024 EQip Merged into Direct Experts (DEX) and became DEX Apps