Lior CASTIEL

EDHEC | BBA 4 | DATA & DIGITAL MARKETING | MUSIC

Nice, Provence-Alpes-Côte d'Azur, France

About

Étudiante en quatrième années de Bachelor à l'EDHEC Business School, je suis passionnée par la musique, que je pratique depuis mon enfance. Mon engagement de plus de sept ans dans le scoutisme m’a permis de développer des compétences en gestion, travail d’équipe et organisation de projets. Je souhaite aujourd'hui mettre ces compétences au service de l'industrie musicale, notamment au sein de labels, pour contribuer à la production et la gestion d’artistes ou de projets musicaux.

Experience

  • Assistante Marketing & Stratégie at Warner Music France
    Jan 2026 - Jun 2026 · 6 mos

    - Marketing: Managed the commercial launch of ~10 releases per month, creating high-impact sales arguments and internal/external presentation materials. - Digital: Achieved 100% organic growth (+15K followers on Facebook, +3K on Instagram) in 6 months and managed Meta ad budgets up to several K€. - Pitching: Executed weekly submissions of 2-3 titles to DSPs (Deezer, Qobuz) to secure editorial placements and maximize streaming visibility. - Media: Coordinated relations with external press officers, managing a network of 30+ journalists, bilingual press kits, and all incoming media requests.

  • Assistant Project Manager – Strategic & Production Operations at SIXIEME SON
    May 2025 - Aug 2025 · 4 mos

    - Assist in the preparation of strategic and commercial documents to support the consulting team - Create quotes and cost estimates for project managers - Support the production team with tasks such as casting coordination, contract management, bookings, and session follow-up - Help manage and monitor project schedules with both consulting and creative teams - Contribute to the development of communication tools, including client case studies, award submissions, public relations materials, etc.

  • Junior Project Manager Assistant – Client Consulting & Insights at SIXIEME SON
    May 2024 - Jul 2024 · 3 mos

    - Analysis of client issues, conducting audits and studies, and drafting strategic recommendations. - Monitoring creative projects. - Operational management and monitoring of projects for both French and international clients. - Occasionally, supporting communication teams in writing materials and tools.

  • Ambassador EDHEC Business School at EDHEC Business School
    Sep 2023 - Jun 2024 · 10 mos

    - Conduct campus tours and master the sales pitch. - Organize school promotion during various planned events for this purpose. - Responsible for welcoming and guiding candidates during the EDHEC International BBA admission sessions International BBA

  • Président at Rhapsody Society
    Sep 2023 - Jun 2024 · 10 mos

    - Organizing weekly music sessions for a year. - Managing a team of 5 members and promoting group cohesion. - Planning musical events.