Stockholm, Stockholm County, Sweden
With over 20 years of marketing experience and 15+ years leading brand and growth initiatives in tech and gaming, I’ve built and scaled global campaigns that connect with millions of consumers. As a CMO and entrepreneur, I specialize in turning creative vision into measurable business results through data-driven strategy, innovative content, and bold storytelling. I’ve partnered with leading global brands — including Disney, UFC, Electronic Arts, and Sony Entertainment — to launch and grow AAA franchises such as FIFA, Battlefield, Need for Speed, The Sims, and Star Wars. My work spans console, PC, and mobile, bridging creative marketing with deep commercial insight. I’m passionate about performance — in business and in life. As a world-class athlete and Swedish 100m Champion, I bring the same discipline, focus, and drive that helped me set world records to every project and team I lead.
Responsible and accountable for studio deliveries from a product marketing standpoint, for viable marketing campaigns and assets as well as studio branding. Created quick and agile workflows across funnels and team functions to maximize growth and business results. Designed NFT store and implemented successful sales funnels selling for $4M.