Belgium
In charge of the media strategy for the French hygiene brands Narta (N°1 Deodorant brand in France) and Mennen (N°2 Men care brand in France). Agency relations, shootings (TV spots, digital etc.), media plan implementation and analysis, budget management (10Mio€).
Development & operational marketing management of the N°1 Hair Styling brand in France: Vivelle DOP. From product development (laboratories briefing, pack development, consumer insights and trend analysis) to go-to-market strategy and media activation.
Founding of a company active in the manufacturing of high-end made-to-measure rugs.