Lionel ROUX

Director - CFAO - Paris

France

About

MULTILINGUAL INTERNATIONAL BUSINESS SPECIALIST 25 years international experience in the automotive industry both in marketing and commercial positions. Specialties: • Multicultural field marketing • International communication • Intercultural management • Brand management • Network development • International business

Experience

  • Deputy Director Toyota Business Unit at CFAO
    Apr 2026 - Present · 3 mos

  • Project General Manager at Toyota Tsusho Corporation
    Sep 2023 - Mar 2026 · 2 yrs 7 mos

  • CFAO (12 yrs 11 mos)
    • General Manager - Sales and Marketing - Toyota Business Unit
      Aug 2018 - Sep 2023 · 5 yrs 2 mos

    • COO Volkswagen East Africa and Mauritius
      Aug 2016 - Aug 2018 · 2 yrs 1 mo

      In charge of Volkswagen distribution in 6 East African countries and Mauritius

    • Marketing and Purchasing Director
      Sep 2012 - Aug 2016 · 4 yrs

  • Citroën (12 yrs 1 mo)
    • Business Development Manager B2B Division
      Mar 2010 - Oct 2010 · 8 mos

    • Area Manager China
      Nov 2007 - Mar 2010 · 2 yrs 5 mos

    • Commercial support international division
      Jan 2005 - Nov 2007 · 2 yrs 11 mos