Los Angeles Metropolitan Area
Telecom., e-Commerce and Financial advisory service experience. Specialties: Financial analysis and valuations, Web Analytics, KPI reporting, RFP process, Vendor evaluation, project management, ISO 9001-2000 standard compliance and training/mentoring.
Prime Video Marketing Partnering with the Media, and Strategy leaders to drive Above The Line (ATL) marketing strategy for Amazon Original content and the SVOD service. • Leading financial planning, budgeting, and optimization for the marketing organization. • Driving improvements in media efficiency by building a model for optimizing paid media investment across multiple media channels. • Trusted partner for the marketing team, and relied upon by media managers to provide analytical assessments as well as recommendations on prioritization, and investment allocation.
Amazon Devices (Device Economics) Led a cross-functional team of Economists, Program Managers, and Business Intelligence Engineers to forecast lifetime value for existing and to be launched devices, which is used to drive investment decisions. • Streamlined and standardized the economic models, analysis and tools used for the annual forecast process for the Top 4 product families and across the WW finance teams; to generate the Lifetime Value for each product, and add transparency to the forecast process. • Automated the generation of the Economic Value PnL dashboard for each product and to create the PnLs, and cash-flow schedules, which are being used across the entire Devices org. • Provided guidance to calibrate adjustments to the outer years forecast, correcting for the artificially inflated lift driven by the COVID purchase behavior and the grey market resellers, ensuring accurate and reliable forecasting data. • Led annual forecast review.
Amazon Devices (Offline Sales & Marketing) Partnered with the director of offline sales, director of CX marketing, and their teams to devise strategies for new, and existing programs and to do financial planning, budgeting, and analysis. • Created financial plans, defined key performance metrics and provided data driven recommendations on strategic initiatives to maintain and improve competitive position, and profitability with offline retailers. • Led cross-functional teams of sales, marketing, finance and technology to create end-to-end systems, increasing operational efficiency, and productivity in offline sales channels. • Collaborated with the international finance teams to develop standard processes and tools for quarterly guidance, month end close, variance and business reviews. • Mentored and trained junior team members to enable them to independently support the account managers. • Forecasted Sales growth, OPEX, CAPEX and helped business partners to evaluate/prioritize monetization initiatives to plan resource allocation.
Worked with the SVP and the Director of Marketing to develop a strong 2010 marketing strategy
Worked with the CEO to develop a business strategy that helped build a scalable platform that leveraged social networking and search engine optimization. This strategy increased customer acquisition across multiple markets