Ling Yah

Ex-Lawyer turned Personal Branding Strategist (5.6 million views!), Writer & Podcaster (currently on my Year of Yes!)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About

I was a lawyer for ~10 years before taking the Great Leap back in April 2023. That makes 2023/4 my Year of Yes. A year of exploration, where I say yes to anything that intrigues me. I currently running the So This Is My Why podcast, 2 newsletters & a YouTube channel, all while hacking the LinkedIn algorithm (1 LinkedIn client just became a LinkedIn Top Voice, another has been promoted by LinkedIn News twice, and 2 others have viral with 130-400k impression posts!). I like meeting people, reverse engineering their successes & helping others as I share my learnings online. That said, I definitely don't have it all figured out. And have had some wild moments: 1) Hiked to Everest Base Camp in March 2020 (it was -20C) so I was stuck in the Himalayas when the world went into a lockdown! Think rescue horse, helicopter and plane. It was 40 days of wandering in the "wilderness"! 2) Landed my So This Is My Why Podcast on the Late Late Show with James Corden multiple times. Also been featured on Business Insider, Tech in Asia, World Trademark Review and became a LinkedIn Top Voice in 2024. 3) Had 5 LinkedIn posts go viral, reaching 428k, 622k & 1.25 MILLION impressions?! And 5.6 million impressions in ~10 months. 4) Approached to publish a book with one of the biggest, most prestigious publishing house in the world 🤩 Right now, I'm obsessing over the startup/VC/personal branding space, helping others strategise and build their LinkedIn profiles and personal brand. All while sharing the stories of inspiring people from around the world on STIMY. So if that's your jam, feel free to: → 👀 Follow me → 🔔 Hit the bell icon at the top right of my profile → 📨 Shoot me a DM I’d love to hear from you!

Experience

  • Founder at STIMY
    Jul 2023 - Present · 3 yrs 1 mo

    Helping professionals build their LinkedIn personal brand to: - Get more clients - Establish themselves as thought leaders in their space - Attract potential business opportunities/partnerships - Expand their international network - Build talent acquisition channel Via 1:1 retainer consultancy services where we do a deep-dive analysis of your profile, develop a personal brand strategy to be deployed over the next few months, ideate, create and experiment draft LinkedIn posts that align with your content pillars. Past clients include: C-suite executives, VCs, founders (in Asia & Silicon Valley) etc. Featured on: Business Insider, World Trademark Review, BFM 89.9, Tech in Asia etc.

  • Independent Non-Executive Director (KLSE-listed) at JCY International Bhd (JCYH)
    May 2023 - Present · 3 yrs 3 mos

    For over two decades, JCY has been a leading component supplier and contract manufacturer for the data storage market. Headquartered in Johor Bahru, Malaysia, JCY boasts factories in Malaysia & Thailand, which are easily accessible to major international airports and highways. Chairperson of Nomination Committee; Member of the Audit Committee & Remuneration Committee

  • Founder at So This Is My Why Podcast
    Jun 2020 - Present · 6 yrs 2 mos

    Ranked #2 in Malaysia & Singapore (Business & Careers); #3 in Indonesia (Careers) on Apple Podcast. 300k+ downloads, 150+ episodes, 55+ countries, 56k+ followers & 7 physical STIMY Hangouts (Malaysia, Singapore & London). Multiple features on CBS' The Late Late Show with James Corden, Business Insider, Tech in Asia, BFM 89.9 & KL Podfest 2024. Uncovers the secret behind the successes of inspiring people around the world & how others can do the same. Past guests: FAANG executives, Forbes billionaires, Olympians, Michelin-starred chefs, entrepreneurs, VC founders managing $3+ billion in assets, social entrepreneurs, viral Tik Tokers & more, including: 1️⃣ US Congressman Barney Frank: Former Chairman of US Financial Services Committee & lead co-sponsor of the Dodd-Frank Act 2️⃣ Apolo Ohno: Most decorated US Winter Olympian with x8 Olympic Medals & x21 World Championship medals 3️⃣ Lydia Fenet: Former Managing Director & Global Head of Strategic Partnerships, Christie's 4️⃣ Eric Toda: Global Head of Social Marketing & Head of Meta Prosper, Meta 5️⃣ Justin Byam Shaw OBE: Co-owner of the Evening Standard & the Independent; co-founder of the Felix Project 6️⃣ Nicole Quinn: General Partner, Lightspeed Venture Partners. Portfolio companies include Haus (Lady Gaga), Goop, The Honest Company, Girlboss, Calm & Cameo 7️⃣ Nick Bernstein: Senior VP of Late Night Programming (West Coast) at CBS aka James Corden's Big Boss! 8️⃣ General Tan Sri Dato' Borhan: Retired 4 Star General & former Chief of Defence Forces who established Malaysia's Commandos/Green Berets 9️⃣ Woon Tai Ho: Founder, Channel News Asia & multiple award-winning author (George Yeo’s Musings trilogy, Soul of Ink etc) 🔟 Rahul Chaudhary: Managing Director of CG Corp Global, Nepal's first & only billionaire

  • Editor In Chief at Overheard in Asia
    Aug 2022 - Aug 2025 · 3 yrs 1 mo

    For the hottest 🌶 APAC disputes news, spotlights of prominent lawyers 🧐, upcoming events 💃🏻 & job opportunities 🤫 in 3 minutes. Subscribe & see past OiA editions here: https://www.overheard.asia/subscribe

  • Legal Associate at YTL Corporation Bhd
    Aug 2016 - Apr 2023 · 6 yrs 9 mos

    - Manage global trademark portfolio for YTL Group - Counsel on matters covering international film production, telco, hotels, property, edtech, foundation divisions etc. including drafting of licensing, tenancy, partnership agreements, grants, NDAs, and tenders - Committee Member: Annual LEAD Leadership Conference for 800 of YTL Group's upper management & W@Y (women-focused initiative) - Member of the YTL Group Anti-Corruption Working Group, supporting implementation and drafting of Group-wide legal compliance programmes, policies, procedures and guidelines, including rollout of educational content - Set agenda, learning & development and community-building initiatives for in-house counsel