Denmark
International Product & Marketplace Leader with 10+ years of experience driving strategy, category management & growth for Footwear, Apparel & Accessories across EMEA. Skilled at connecting consumer insight, to product opportunities & commercial execution, to deliver results across retail and wholesale channels in 60+ markets. Experienced in omni-channel product and marketplace management, driving brand relevance and commercial growth across diverse markets. Skilled in product strategy & identifying macro and micro opportunities that strengthen consumer connection and marketplace impact. Deep understanding of product innovation, materials, and technical construction within footwear & apparel categories. Deeply engaged in outdoor sport and active lifestyle, with a passion for creating meaningful connections through product, people, & experience. I bring a proven ability to connect commercial execution with long-term strategy, enabling organisations to expand into new markets, grow revenue, and build stronger consumer connections.
• Led product strategy and marketplace management for footwear, apparel & accessories, across Europe, Africa & Middle East (60+ countries). • Partnered with key accounts, licensees & distributors to deliver product excellence across Wholesale channels and Direct-to-Consumer. • Drove end-to-end go-to-market execution, aligning product strategy, assortments, pricing and lifecycle planning with commercial targets and channel needs. • Acted as a commercial and merchandising sparring partner to country teams. • Contributed to short- and long-term commercial strategy, balancing revenue growth, margin, customer mix and sales structure across markets. • Shaped market growth strategies by analyzing consumer insights, trends, and competitive dynamics. • Played a key role in market expansion into Saudi Arabia, Eastern Europe & Turkey, building entry strategies, tailored marketplace plans that enabled growth. • Developed segmentation and differentiation strategies to strengthen brand positioning, consumer relevance and retail productivity. • Acted as a central connector between global strategy and local market execution, collaborating with regional and market teams to translate direction into actionable retail and assortment priorities. • Regularly traveled across EMEA markets, working hands-on with local teams and experiencing local markets, consumers & stores first-hand to identify opportunities to improve product relevance, assortment strategies, and in-store execution.
• Drove seasonal line planning and product lifecycle management to maximize brand and revenue potential across 15 Western European markets. • Applied consumer insights and market trends to shape product strategy, consumer & channel relevant assortments and elevate the retail experience. • Conducted competitor and marketplace analysis to identify growth opportunities. • Supported go-to-market execution through seasonal storytelling, product presentations, and sell-in readiness.
• Project Management of 11 Store Openings across Western Europe • End to end coordination with all stakeholders involved in store openings from kick-off to opening of store • Creating, implementing & rolling out Converse EMEA Store Opening Program
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