San Francisco Bay Area
Creative marketing executive focused on turning complex challenges into scalable growth opportunities. My journey has been fueled by a strategic mindset, a passion for excellence, and a resourceful approach to driving revenue, building brands, activating partnerships, and enabling high-performing teams.
Drive global marketing strategy for Coro, leading a team across brand & demand, channel marketing, and corporate communications spanning Americas, EMEA, and ANZ. Own the go-to-market roadmap — orchestrating cross-regional campaigns on a rolling multi-quarter horizon, targeting high-growth industry opportunities where marketing can move the needle most. Architect integrated marketing campaigns from strategy through execution, consistently delivering significant quarter-over-quarter growth in marketing-qualified leads. Build and scale flagship demand-generation events, growing registration and pipeline through precision segmentation across customer, partner, and MSP audiences worldwide. Set the marketing agenda for major industry conference activations — from sponsorship strategy to sales enablement to real-time optimization that keeps campaigns performing. Power partner-led growth through a team executing competitive displacement strategies against named accounts across key partner ecosystems. Bridge marketing and sales by building structured reporting and escalation processes that turn handoffs into revenue. Own brand voice and positioning across web, product messaging, and competitive strategy — ensuring Coro's story stands out in a crowded market. Contribute to board-level growth strategy, shaping partnership and sponsorship initiatives tied directly to company milestones.
Lead the strategy and execution of integrated, scalable campaigns that empower our global partner ecosystem to drive demand, accelerate pipeline, and maximize customer impact. This role sits at the intersection of product marketing, regional channel leadership, and corporate brand, ensuring every campaign supports the business, resonates with buyers, and enables partner success.
Lead a high-performing marketing team focused on driving revenue growth, field alignment, customer acquisition, and partner adoption through scalable programs. Conceptualize and execute enablement strategies across three key areas: Programs, Sales and Marketing, and Technical. Responsible for digital DemandGen across MaaS channels, including content syndication, showcase pages, and webinars generating TOFU leads in alignment with corporate objectives. Lead technical enablement programs, achieving a 200% increase in adoption and certifications within the first six months and exceeding previous years certification registration by 60%. Conceptualized and launched a partner community whose partner-initiated revenue outperformed the rest of the business by 15%. Manage partner events, including annual summits, to strengthen CXO alignment and adoption, and expanding product portfolio sales. Build and manage communication strategies across U.S. channels, developing segmented distribution lists and role-based messaging, which increased readership and click-through rates by more than double the corporate baseline, outperforming corporate initiatives by 20%.
Managed a team responsible for the largest transactional partner category, focusing on portfolio expansion and recruitment. Achieved a 45% growth in the RTM target within the first six months, surpassing the 30% target and outperforming all other RTM partners by 15%. Collaborated with the communications team to develop and implement the annual content and communications plan across all market teams, covering product, corporate, social, field, and customer channels.
Reported to the VP of Channel Sales, leading a marketing team across VAR, DMR, Distribution, OEM, and SI. Drove 14% year-over-year RTM partner sales growth, surpassing the company’s 8%. Led partner strategy, including communications, lead gen programs, promotions, and events. Streamlined content and program development in alignment with corporate goals. Collaborated with sales on partner recruitment and onboarding. Optimized marketing investments based on KPI's to sustain growth. Managed corporate events, including SKO and President's Club.
Built the Channel Marketing practice across North America, aligning initiatives with corporate objectives to drive scalable partner revenue growth. Hired, trained, and scaled a team of three to support channel growth across the DMR organization, targeting 50% or greater partnerinitiated revenue. Managed a $1.5M-$2M budget for DMR and Distribution partners to drive new business. Led creative event planning and branding efforts to maximize impact and partner mindshare.
Managed key partner relationships, including CDW, CDWG, and Zones, to drive sales and strengthen brand loyalty. Conceptualized and executed sales and marketing events, created marketing collateral, and developed promotional programs to achieve sales goals and enhance partner engagement. • Manage multiple accounts with proven upward growth. • Create proactive business development plans to grow business at major national accounts to drive brand visibility and corporate mind share and increase sales. • Responsible for marketing programs and pre-sales support for major national accounts. • Travel onsite to train and educate sales personnel how to successfully sell product portfolio through a variety of engagements.
As a hospitality-based Event Director, I oversaw the hotel and restaurants annual event calendar, and was the main point of contact for contract negotiation, bookings, execution, staffing and billing for corporate and social events. • Planning event from start to finish according to requirements, target audience and objectives. • Attending and hosting industry networking events, for business development and client recruitment. • Serving as Day-of-Coordinator, running front of house and managing staff and schedule according to event needs. • Preparing budgets and timelines and ensuring adherence. • Establish and nurture relationships with associated vendors for event production.
• Create universal inter-office template for proposal layout • Coordinate team meetings with key members • Design proposals in response to job leads and RFP’s • Design Power point presentations for interviews • Marketing collateral for client leave behinds • Trade show booth design