Cramlington, England, United Kingdom
Programme Leadership & Delivery: • Lead strategic improvement initiatives ensuring on-time delivery and planned benefit achievement • Manage stakeholder expectations and maintain engagement across impacted teams throughout improvement processes • Drive organisational change while embedding continuous improvement methodology Analysis & Problem-Solving: • Conduct business and process analysis to define problems, scope projects, and assess benefit levels • Track and report benefits with robust cost saving analysis, collaborating with Data Lead • Coordinate workshops and run improvement trials to identify solutions and assess effectiveness Project Management & Communication: • Develop comprehensive communications plans within programme framework • Provide clear progress updates to Project Steering Group, escalating issues appropriately • Ensure deliverables meet timescales and quality requirements while identifying additional opportunities Process Improvement & Sustainability: • Roll out university's continuous improvement methodology across teams • Embed improvements in operations with sustainability assessments and development plans • Build team capability to integrate continuous improvement into daily roles Risk Management: Identify potential risks and recommend actions based on trial results and analysis. Core Competencies: Change management, process improvement, stakeholder management, data analysis, project delivery, workshop facilitation, benefit tracking, communications planning, team development, framework deployment. Proven ability to drive organisational transformation while ensuring sustainable improvement and measurable business impact.
Strategic Leadership: • Team Management: Lead and mentor Digital Marketing Assistant and Intern, managing daily operations, workload prioritisation, and professional development • Cross-Market Collaboration: Drive digital community initiatives across UG/PG/International teams, delivering efficiencies and best practice sharing • Annual Planning: Develop comprehensive digital plans including homepage optimisation, personalisation testing, and CRO campaigns Technical Expertise: • SEO Leadership: Lead search engine optimisation across all marketing teams, managing agency relationships and driving high-performing keyword rankings • Platform Management: NU World platform expert - managing content uploads, virtual events, user journey analysis, and re-engagement strategies • Analytics & Reporting: Create Google Analytics Data Studio reports for executive leadership, board papers, and campaign teams • Personalisation: Proven conversion optimisation and audience targeting Key Achievements: • Developed new course page templates and cross-market content frameworks improving user experience • Implemented annual personalisation testing plans resulting in improved on-page conversions • Comprehensive website traffic analysis driving continuous UX improvements Core Competencies: Website optimisation, conversion rate optimisation (CRO), user journey mapping, content strategy, virtual event management, stakeholder reporting, agency management, cross-functional project leadership, performance analysis, team development. Specialisations: Multi-channel campaign management, SEO strategy, analytics reporting, audience segmentation, testing frameworks, digital transformation.
Paid Media & Social Strategy: • Paid Social Leadership: Managed UG paid social advertising across multiple platforms, collaborating with agencies to align campaigns with recruitment cycles and creating platform-specific content strategies • Organic Social Management: Led social calendar planning including national/global campaigns, supervised 4 interns, and coordinated content approval processes Conversion & Performance Optimisation: • CRO Testing: UG representative on cross-team Conversion Rate Optimisation project, conducting A/B testing on course pages and implementing data-driven improvements to increase enquiry rates • SEO Leadership: Managed search engine optimisation for UG team, coordinating with PG/Digital teams and external agencies to improve university search rankings • Web Personalisation: Led audience-specific content development and performance testing to optimise user experiences Website & Content Management: • Web Development Leadership: Served as primary UG web contact, managing all web requests and leading major redevelopments including UG course page redesign • Project Management: Created redevelopment processes, managed schedules, coordinated with programme leaders, and supervised team implementation to meet deadlines • Virtual Events: Project led implementation and testing of new Virtual Event platform content Team Leadership: • Staff Management: Recruited, managed, and briefed student content creators, providing strategic direction and operational oversight • Cross-Functional Collaboration: Coordinated work across UG, PG, and Digital teams while managing external agency relationships Core Competencies: Paid social advertising, conversion rate optimisation, SEO strategy, web development project management, content personalisation, social media planning, team leadership, agency management, virtual event production, performance analysis.
Based at group head office as a member of the central marketing team, I provided support to TSG’s six UK regions on all marketing projects and worked alongside the Group Marketing Director and Marketing Manager on strategic marketing activities. The role as Marketing Executive provided me with a variety of experience in all marketing activities, from organising corporate hospitality events and exhibitions to writing copy for marketing literature and campaigns. My main role was to manage the content of the website. I led the project of re-designing the site, liaising with web developers to implement the new design. This included designing the web site structure and navigation to ensure ease of use for the consumers. Designing and developing several micro-sites was also part of my role as well as regular management, maintenance and development of the corporate site through the content management system. I managed search marketing through the creation and management of Google Ad Word campaigns and SEO of the corporate website. I attended a course to learn the various techniques necessary to achieve this. I produced and sent e-communications to customers using the bulk email system and compiled quarterly reports for the TSG Board containing analysis of web stats. During the last six months of my time at TSG I carried out a secondment as Regional Marketing Manager, based in TSG’s Gateshead office for three days a week. This involved working closely with the Regional Managing Director, Sales Director and sales team, implementing and executing TSG’s Northeast marketing strategy.
During my placement year at university I gained experience in an innovative, dynamic and demanding medical franchise, Johnson & Johnson’s Ethicon Endo Surgery Vascular Access, based in Bracknell. I closely liaised with the UK Business Manager and provided support to the sales representatives. I organised the annual conference in London for all European Managers and Directors as well as regularly organising and attending all major national exhibitions. I liaised with European headquarters on development of the UK web page and assisted with the development of a new on-line procurement e-hub. I produced several marketing communications through copy writing new literature and also ordered new promotional items. I managed the marketing stock and distributed quarterly ‘In Vein’ magazine to customers as well as organised and implemented direct mail campaigns to potential customers. During my time at Johnson & Johnson I attended and contributed to conferences in Hamburg and Ireland.