Canada
I help organizations grow by connecting the disciplines that too often operate independently: customer acquisition, retention, pricing, analytics, sales enablement, and commercial strategy. Throughout my career, I’ve worked at the intersection of marketing, sales, customer experience, and revenue performance, building programs that strengthen customer relationships while delivering measurable business growth. At Purolator, I lead national customer growth initiatives focused on acquisition, retention, loyalty, pricing strategy, and lifecycle performance. My work spans customer intelligence, revenue optimization, commercial planning, and cross-functional execution, helping translate complex business challenges into scalable growth opportunities. I’m passionate about building growth systems that balance customer experience with commercial performance, creating value for customers, employees, and the organizations they support.
• Driving the development and execution of long-term customer growth strategies across acquisition, retention, loyalty, and revenue expansion. • Lead the integration of AI-driven insights, automation, and predictive intelligence across customer growth programs, improving decision-making, increasing operational efficiency, and enabling teams to focus on higher-value strategic initiatives. • Design and implement scalable growth programs that leverage customer insights, behavioral data, pricing strategies, and multi-channel engagement to drive customer acquisition, retention, and lifetime value. • Establish and manage strategic partnerships and business development initiatives that expand market presence, strengthen customer engagement, and create new growth opportunities through community, industry, and enterprise relationships. • Oversee customer growth investments and performance optimization initiatives, ensuring resources are aligned to business objectives, customer outcomes, and revenue targets. • Develop customer retention, loyalty, and revenue optimization programs, including behavior-based lifecycle strategies, targeted pricing interventions, and incentive frameworks that support sustainable growth. • Partner closely with Sales, Revenue Management, Analytics, Product, and Marketing teams to improve customer acquisition, conversion, retention, and commercial performance across the customer journey. • Lead the evolution of customer intelligence and account-based growth strategies, leveraging data, automation, and predictive insights to identify expansion opportunities and improve commercial outcomes.
• Directed digital marketing efforts including digital flyers, onsite promotions, email marketing, lead generation, SEM, and marketing database management. • Led a diverse team of marketing specialists, aligning their expertise with business objectives across all digital campaigns. • Ensured seamless integration of strategy, creative development, production processes, analytics tracking, and comprehensive reporting. • Developed reporting structures and process flow mapping to optimize corporate lead nurture programs, encompassing direct mail, SEM, and field/trade show initiatives for enhanced customer engagement. • Orchestrated the implementation of a multi-touch customer onboarding strategy, featuring welcome emails, tailored offers, and personalized promotions to elevate customer experience and bolster retention rates. • Devised and executed marketing-based non-buyer programs across all lines of business, driving substantial net-new revenue growth. • Oversaw the production and deployment of weekly banners, promotions, email campaigns, lead nurturing activities, and database management, ensuring operational efficiency and impactful outcomes.
• Responsible for comprehensive web management including content publishing, corporate blogging, and social media endeavors. Direct implementation, management, and performance reporting of all digital advertising campaigns. • Collaborate closely with subject matter experts to curate compelling online content. • Monitor daily web trends and analytics data to drive strategic content decisions and enhance user experience. • Coordinate with internal stakeholders to oversee end-to-end development of online marketing initiatives