Los Angeles Metropolitan Area
An enthusiastic marketing leader specializing in emerging technologies and AR/VR/XR platform solutions that bring global franchises and brands to life through immersive storytelling across the technology, media and entertainment industries. Currently, I am the Director of Strategic Partnerships at Trigger, the Mixed Reality Agency. With a background in entertainment publicity and a passion for TV and film, I have led XR marketing solutions for the company's most notable entertainment clients including Disney/Lucasfilm, Sony Pictures, Warner Bros., Lionsgate, Nickelodeon and ABC News. Outside of entertainment, I've also led XR solutions for other world-renowned clients such as Royal Caribbean, Nissan, adidas and Airbnb. If you're interested in connecting, partnering or learning more about Trigger, please contact me at [email protected].
Trigger is a full service mixed reality agency that works with the world’s top brands from concept and development to deployment and measurement. As the head of our Client Solutions team, I lead a team of Account Managers dedicated to developing effective mixed reality strategies and solutions for brands across a wide array of industries, while cultivating and maintaining strong client relationships. If you're interested in learning more about Trigger, please contact me at [email protected].
• Liaison between the network, media and talent • Secured media coverage by pitching, coordinating and managing stories and interviews with print, radio and digital media • Managed communication, production, approval and dissemination of press materials, including press kits, written materials, photos, clips and episodes • Secured media coverage by pitching, coordinating and managing stories and interviews with print, radio and digital media • Primary liaison for on- and off-set activity during and after production, including photo and on-air shoots, press set visits, unit photography and events for the network, show and staff • Managed and coordinated talent and production travel; served as a talent escort at events and press appearances • Produced and managed PR show budgets ranging from $50,000-$300,000
• Scheduled interviews with executives, reporters and coordinated meetings and travel • Compiled and distributed daily press clippings to 600+ executives and employees; maintained database archive and internal website of press clippings and videos • Managed day-to-day operations of Atlanta, New York and Burbank PR offices • Recruited and managed intern pool for the Atlanta office
• Administered congressional fundraising calendar, circulated invitations, planned and executed events • Managed schedules of principals by arranging all meetings and travel • Prepared marketing packets for both internal and external use • Aided CFO with monthly expense reporting