Lafayette, Colorado, United States
Experienced business development, marketing & communications and customer experience professional with a demonstrated history of working in the construction, energy, insurance, and design industries. Skilled in Customer Experience, Energy Efficiency, Market Research, Salesforce.com, Product Marketing, and Marketing. Excellent administrative skills as well as graphic design experience.
Harnessed skills from previous roles to help a small demolition company grow client base and overall market share in the construction industry. Filled the gaps in administrative, marketing, graphic design, and federal contract coordination and management. ● Engineered the processes for multimillion-dollar government contract submittal procedures ● Developed website content, social media strategy, and company brand standards ● Fostered vendor relationships with over 15 large construction companies in Colorado ● Established companywide electronic filing system
Partnered with the Practice Director team in strategic planning of member communications and engagement to increase awareness of products and services. Determined the most effective ways to target our member audience to achieve the maximum renewal rates. Planned and managed communications, creative strategy, design, and development for 9 in-person events as well as 100+ online webinars. ● Worked closely with software & development team to establish customized alerts for member communications ● Managed, recorded, and edited a library of 13 training tutorials ● Aided in achieving record registration numbers for annual conference, with year over year increases of 100+ ● Surpasses industry average open rates and click-thru rates on 9 monthly service newsletters by 10%
Managed all aspects of member communications for utility energy-efficiency research company including; extensive schedule of marketing emails, segmentation, execution, monitoring, and statistic reporting. Extensive knowledge in marketing communications, email marketing, project management and strategic planning. ● Executed company social media strategy to promote products, drive traffic, and create brand awareness ● Handled all logistics for annual advertising awards contest with more than 800 ads submitted ● Developed and executed all event marketing for annual conference and two other in-person conferences ● Managed online training project and completed the 101 demonstration and 7 introductory videos for established services
Supported the marketing department in developing and executing member communications for all online and in person events to increase customer participation and renewal rates. Collaborated with business line managers to develop marketing for online events and yearly in-person meetings. ● Managed and developed monthly utility service and tools newsletters ● Tracked all newsletter statistic reporting ● Supported marketing manager with lead generation to increase sales by over $400k
Managed implementation and support for newly operating regional office of regional title underwriter. Directed day-to-day operations within office environment where efficiency was a must. Created and presented accurate and thorough reports of new agent prospects, current agent activity, and income. Assisted sales team event coordination, accommodations, and execution of seminars/conventions. ● Facilitated the opening of 3 fully functional regional offices ● Assisted with the sign up of over 175 agents in 10 states ● Aided in the budget forecasting of over 200 prospects and leads for 2008 & 2009 ● Reduced costs by 30% by training agents to use automated system