Lindsey Roussel

VP, Solution Sales

Baton Rouge, Louisiana, United States

About

I am a passionate, transparent and effective leader focused on enabling people and organizations to accomplish their strategic business priorities utilizing three key transformation pillars: Commercial Transformation, Technology Transformation, and Business Transformation. Starting with the strategic business priorities in mind, we work backward through what technologies will empower their initiatives, how to successfully implement them with a focus on adoption and change management, and then maximize ROI by pulling each lever that leads to an optimized and rationalized software portfolio.

Experience

  • SoftwareOne (12 yrs 3 mos)
    • Vice President, Solution Sales
      Dec 2025 - Present · 8 mos

      Leading transformation across solution sales by building high-performing teams and integrating two organizations into a unified, growth-focused organization. Spearheading strategic initiatives to maximize near-term revenue while establishing a long-term roadmap rooted in driving impact for our clients. Driving cross-functional collaboration, seller enablement, and data-driven decision-making to accelerate revenue growth and deliver measurable business outcomes.

    • Enterprise Sales Director, NORAM
      Jul 2024 - Dec 2025 · 1 yr 6 mos

      As the Enterprise Sales Director, I build and develop a high performaning team of account managers across North America by driving exceptional sales and operational execution, developing initiatives to further penetrate the market, achieve sales goals, and leverage assets to drive and grow revenue for the Enterprise business. Our team culture is one of extreme ownership, accountability, entrepreneurial spirit, and collaborative teamwork. My team rocks.

    • Strategic Account Manager
      Jan 2021 - Jul 2024 · 3 yrs 7 mos

      As a Strategic Account Manager, I will be focusing on our specialized practices areas including Application Modernization, Critical Workloads (SAP on Hyperscaler), Data & Analytics, FinOps, Software Lifecycle Management and Digital Supply Chain. Holistically, SoftwareONE focuses on three pillars of transformation: Commercial, Technology, and Digital. -Multiyear Apex Players Club -President's Club Winner -Member of many cross-functional Tiger Teams to develop strategy/GTM/process improvement

  • Business Development Manager at AV Solutions
    Feb 2008 - May 2014 · 6 yrs 4 mos

    AV Solutions provides clients with the best, easiest to use AV presentation & face-to-face Video Conferencing solutions. We serve clients in business, higher education, and state government markets. Our comprehensive approach to meeting AV needs includes in-house design, programming, installation, and maintenance resources for audio, video, conferencing, control, and related technology applications. My role at AV Solutions was to identify and reach out to potential clients, discover their needs, and guide them through the process of identifying what solutions are best for them. I believe only in win-win situations, and am always up-front and honest in evaluating fit between a prospective client and a particular solution.

  • Owner at Maui Wowi Hawaiian Coffees and Smoothies
    2008 - May 2014 · 6 yrs 5 mos

  • Marketing at United Title Of Louisiana
    2005 - 2008 · 3 yrs