San Antonio, Texas Metropolitan Area
Executed go-to-market campaigns for new partner product features, driving a 25% increase in revenue. Developed content for technical ebooks, one-pagers, and blogs, increasing web traffic by 12% in Q1 2022. Spearheaded marketing campaigns for partner events, resulting in a 15% increase in MQL conversion. Collaborated with sales and BDR teams to create high-performing outbound email templates, supporting a 20% uplift in pipeline generation.
Led cross-functional GTM strategy for public cloud products, collaborating with AWS, Azure, Oracle Cloud, and others, resulting in 40% growth in product usage. Orchestrated integrated campaigns across digital, email, and content channels to build product awareness, contributing to a 15% YOY increase in revenue. Directed the creation of targeted content strategies and positioning narratives, driving consistent messaging across channels and boosting lead generation by 22%.
Increased partner deals by 14% through collaborative campaigns with strategic partners, enhancing the company’s ecosystem presence. Managed the database of 50,000+ contacts, optimizing segmentation and launching targeted nurture campaigns that achieved a 28% increase in re-engagement. Created webinars, product tutorials, and promotional content that contributed to a 20% growth in user engagement.