Boston, Massachusetts, United States
•Responsible for cultivating top-tier relationships with business and broadcast media. •Provides one-on-one coaching for CEOs and executives for high value media engagements including business press interviews, on-air appearances and broadcast segments. •Develops and leads execution of media strategy for critical news announcements and campaigns across agency's client base. •Trains and mentors staff to hone media relations skills and improve agency best practices. •Secures regular opportunities with The Wall Street Journal, CNBC, The TODAY Show, Bloomberg News, among others leading business press publications for clients across agency's tech, security, retail and healthcare practices. •Serves as day-to-day media counsel for clients across industries.
•Provide day-to-day counsel on media opportunities and PR campaign strategy •Maintain strong network of key business, broadcast, tech and retail reporters to deliver strong media results for clients •Generate pitches, contributed articles and rapid response comments to drive media results for clients •Manage direct report, oversee junior staff and lead internship program •Orchestrate monthly proprietary report across 5 international offices for global client •Train corporate executives for media interviews and moderate in-person and remote briefings
•Proactively developed story angles around trending topics and breaking news to drive media results •Executed media relations campaigns including researching and placing features, managing the pipeline of coverage and looking into response opportunities for clients thought leadership content, contributed articles, Q&A responses and blog posts across 4 clients •Provided on-site and off-site social event support for client conference, managed social media channels pre, during and post-event; produced 4 on-site event videos and promoted across social channels •Measured campaign success through key analytics tools and delivered monthly status reports relations •Researched awards and event opportunities for clients
•Pitched media contacts and secured interview opportunities for client spokespeople •Maintained coverage trackers and delivered weekly, monthly and ad-hoc coverage reports to clients •Qualified and pitched editorial calendar, awards and speaking opportunities for clients •Compiled briefing materials for executive interviews and updated client media lists on an ongoing basis
•Collated weekly action items, team agendas and coordinated client meetings for 3 accounts •Produced monthly coverage reports and generated quarterly metrics using key analytics tools •Researched client, competitor and industry news and distributed coverage report to over 100 of client’s employees daily