Greater Chicago Area
With 20 years of relentless dedication to the ever-evolving realm of B2B SaaS, I've earned my stripes as a challenger of the status quo and a calculated risk-taker. My journey has been nothing short of exhilarating, as I've steered marketing strategies for rapid-growth organizations, ranging from startups navigating the seas of seed funding to an IPO enterprise. Having been the 10th employee for a startup that skyrocketed to $250 million in sales, I understand the transformative power of disruptive thinking. I've tasted the thrill of an IPO and witnessed how it reshapes the business landscape. My passion for innovation keeps me constantly evolving, ensuring that I stay at the forefront of industry trends. The dynamic world of B2B marketing is where I thrive, and I've honed my skills in marketing strategy, lead and demand generation, product marketing, and sales enablement. I'm fiercely competitive and believe in setting ambitious goals that push the boundaries of what's possible. My expertise in multi-channel marketing, marketing automation, and ABM allows me to craft strategies that drive revenue growth and elevate brand awareness. In the complex world of B2B marketing, I've mastered market segmentation, achieved alignment between sales and marketing teams, and delved deep into marketing analytics and competitive analysis. I've managed large teams, steered budgets, and meticulously tracked ROI and KPIs. My forte extends to customer acquisition, retention, and successful product launches. I understand the intricacies of the SaaS sales funnel and the importance of thought leadership in this competitive landscape. I'm a strong believer in the power of teamwork, and my experience in team leadership and management ensures that we achieve remarkable results together.
In July, 2025, SoftwareOne (SWON) aquired Crayon Software Experts, making them Microsoft's largest global partner. SoftwareOne is a global software and cloud solutions provider. With a presence in over 70 countries and a team of 13,000 employees, they combine global scale and local expertise to help clients optimize costs, accelerate growth, and navigate complex IT environments with confidence. Leveraging deep capabilities in cloud, software, and data and AI, the company empowers organizations to modernize, innovate, and unlock the full value of their technology investments. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange and Euronext Oslo Børs under the ticker symbol SWON. Reporting directly to the President of North America.
Formerly Crayon (CRAYN) is a global leader in software asset management (SAM), cloud and volume licensing, and associated consulting services. Headquartered in Oslo, Norway, with 3,500 employees in over 50 offices, across 40 countries, they empower companies globally to build the commercial and technical foundation for a successful digital transformation journey into the cloud. Responsible for creating the U.S. strategy and driving demand generation, marketing automation/operations, and communications. Working in close collaboration with teams driving revenue-generating campaigns for the company. Reporting directly to the EVP/GM of the U.S.
Atlas is a Direct Employer of Record (EOR) SaaS platform that enables companies to expand across borders, onboard talent, manage compliance, and pay their global workforce without the need for a local entity or multiple third-party providers. Responsible for creating the global strategy and managing the global budget with the EU, APAC, LATAM, and MEA regions, reporting to the Board, and achieving the global KPIs. Reported directly to the CEO.
BrokerX is a B2B SaaS solution that streamlines energy brokers' deals pipeline, prices instantly with multiple energy suppliers, and generates professional quotations. They later entered FinTech and provided energy business funding. Reported directly to the CEO.
Fractional marketing executive for start-ups and SMBs.
Paylocity (NASDAQ: PCTY) is a B2B SaaS HR and Payroll platform that automates tasks that HR and Operational professionals perform on a day-to-day basis. Was the head of the entire marketing team. Reported directly to the President/COO