San Francisco, California, United States
Results-oriented digital marketer with an acumen for addressable media and emerging technologies. Proven ability to handle multiple tasks in a fast-paced environment – with strong analytic, organizational, and strategic skills.
Accounts: Disney, Playstation, Microsoft, Red Bull, EuropaCorp, ANKI Leading strategy and operations across a diversified portfolio of media channels, DSP's, DMP's and curated private marketplaces for multi-million dollar media investments
Account: Scion Core Competencies: Managed digital planning across Tier 1 Awareness & Tier 2 DR efforts Prepared and delivered media recommendations to Scion regional dealership stakeholders Helped grow Tier 2 year-over-year digital media investment Drove DMP implementation from taxonomy set-up to use case planning Implemented new audience schemes to increase efficiency and effectiveness Increased use of emerging trends and programmatic adoption Led analysis, optimizations and weekly campaign reporting
Account: Wells Fargo Core Competencies: Developed large-scale full-funnel digital strategies across display, mobile, video & social Supported efforts to adopt new KPI's and tactics to improve ROAS Oversaw media delivery across ad server, media vendors, verification technology & ad ops teams Managed RFP process & vendor evaluation and negotiation Trained and supervised assistant planners through planning phases
Worked in a highly collaborative setting for a small ad agency that provided a full array of integrated services including, but not limited to: digital marketing, advertising, web development, media, branding, collateral, direct mail, email, SEM, SEO and social media Key Achievement: Executed successful campaigns for 15+ residential condo projects with sellout totals of more than $500m Core Competencies: Designed integrated marketing campaigns: OOH, Print, Digital, TV, Social Owned digital media buying across paid search and display channels (Google Adwords) Specialized in strategies for testing and optimization to generate web leads Evaulated and negotiated media contracts across print, radio & digital vendors Deployed web tracking solutions for analytics and reporting Provided campaign analysis to support clients in achieving the highest ROI Worked with clients to determine reporting priorities and KPI's