Chelmsford, Massachusetts, United States
Strategic channel marketing leader with 15+ years of experience driving partner growth in cybersecurity and B2B SaaS. Proven track record of building and scaling programs that deliver measurable revenue and partner-sourced pipeline. Recognized for fostering strong partner relationships, leading high-performing teams, and aligning GTM organizations to accelerate ARR growth.
I lead a marketing team that spans field and event marketing, demand generation, partner marketing, content marketing in a 100% channel-focused model. Together, we focus on bringing cybersecurity solutions and services to today's Managed Service Providers to help them secure customers while growing their businesses.
Managing all company marketing and communications, including but not limited to: crafting and distributing compelling press releases, impactful customer success stories, effective email campaigns and winning award nominations • Driving an event plan spanning trade shows, webinars, annual user conference and company sponsored luncheons • Maintaining company website and social media assets, collateral library, and more.
Key player in rebranding initiative; managed redesign of company website and updates to collateral as well as internal and external rollout of all-new branding including philosophy and new style guide • Crafted and deployed outgoing communications • Spearheaded social media efforts • Event planning, promotion, and on-site execution • Project management related to bringing in new client accounts • Developed proposals and assisted with building pitch decks for prospects • Initiated internal agency task-force focused on SEO • Managed agency alumni program to facilitate future business relationships through alumni newsletter and events
Managed team of marketing staff • Planned and oversaw execution of marketing activities spanning demand generation, print and online advertising, trade shows, company-sponsored workshops, training courses, webinars, public relations, and more • Identified new lead sources, conducted vendor negotiations • Training of colleagues from international offices in corporate marketing procedures • Project leader for annual User Conference (2006-2011) • Working with industry partners, guest speakers, and event sponsors to maintain mutually beneficial relationships