Linda Wang

About

Experience

• Chief of Staff to the CEO at LeagueApps
  

• VP of Growth at LeagueApps
  

• Chief of Staff to the CEO at Teachers Pay Teachers
  

  • Served on the senior leadership team as strategic partner and force-multiplier for the CEO • Established quarterly and annual business planning cycles, OKR processes, product and business reviews, Board meeting preparation, and internal communications • Owned cross-functional initiatives across product, engineering, sales, marketing, and operations to ensure alignment with TPT’s strategic agenda • Led key M&A initiatives through TPT’s acquisition of Bakpax and acquisition by IXL Learning

• Senior Product Marketing Manager - Personal Loans at American Express
  

  • Launched American Express Personal Loans; drove above-forecast business growth through customer targeting enhancements, landing page optimizations, and multi-channel marketing testing and optimization • Partnered with product, engineering, risk, servicing, and marketing teams to deliver innovative personalized marketing offer experiences for customers (e.g. dynamic pre-approval messages)

• Analyst Intern - Business Development at American Express
  

  Created business development strategy for card acceptance expansion into collectible automobile auctions industry; sized the market, conducted competitive analysis, and identified opportunities to solve pain points for cardmembers and merchants.

• Analyst - Global Merchant NPS at American Express
  

  Implemented merchant NPS program across 10 global markets to improve brand sentiment and loyalty

• Senior Product Marketing Manager at Teachers Pay Teachers
  

  • Launched Android app for sellers to track store sales and connect with buyers (50k+ downloads) • Created go-to-market (GTM) and adoption strategy for teacher crowdfunding platform TPT ClassFund ($1MM+ raised per year); analyzed adoption metrics and blockers weekly for senior leadership • Brought to market TPT School Access, a subscription service to TPT resources for schools ($15MM+ ARR); organized critical pivot to free distribution to hundreds of schools during the pandemic, building brand goodwill and generating post-pandemic sales leads

• Senior Product Marketing Manager at Compass /
  

  • Led GTM strategy for launch of Compass's customer relationship management (CRM) platform • Conducted competitive analysis, defined product positioning and messaging, and collaborated with regional staff to drive adoption among Compass's 6,000 real estate agents

• Product Marketing Manager - Shop Small at American Express
  

  • Owned positioning, messaging, and growth of the Shop Small Map, Amex’s destination for card members to discover local and online small businesses • Drove 10x year-over-year growth in Map visitors through personalized recommendations emails, digital marketing campaigns, and content marketing partnerships