Linda R.

Narrative Strategist + Cultural Organizer

Los Angeles, California, United States

About

Hello! I’m a narrative strategist with 13+ years of experience supporting nonprofit and community-based organizations to strengthen their impact through clear communication, effective programs, and aligned storytelling. My work spans strategic communications, program development, and cross-functional collaboration – ranging from organizational rebrands and multi-channel campaigns to grantwriting and donor engagement strategies that have helped raise over $5M. I’ve worked closely with teams to translate complex ideas into compelling narratives, align messaging across stakeholders, and connect communications efforts to broader organizational goals. In addition to communications, I bring strong project management experience. I've led initiatives from concept to execution, coordinating across partners, and building systems that support clarity, consistency, and long-term sustainability. I’m particularly interested in roles that sit at the intersection of storytelling, program strategy, and social impact – where I can contribute both execution and strategic thinking to support organizations and networks working toward equity and opportunity.

Experience

  • Manager of Marketing & Communications at Chrysalis
    Oct 2025 - Present · 10 mos

  • Narrative Consultant & Market Organizer at LA Más
    Oct 2024 - Sep 2025 · 1 yr

    • "Somos NELA - Northeast LA Community Night Market" (marketing, project mgmt) | As a co-organizer, I helped launch a weekly night market promoting a local solidarity economy and cultural preservation in Northeast LA. I built operational infrastructure, created its brand identity, crafted all outreach collateral, grew social media presence from scratch, managed paid advertising, authored press releases, provided technical assistance (logo design, social media support) to vendors, and cultivated an inclusive space by coordinating cultural arts performances and on-site childcare. • "Building Community Economies Exhibit" (visual/layout design) | I created a visual display for LA Más' Community Economies program at the organization's 2024 Rooted Fundraiser. Work involved refining draft copy and designing a wall display to communicate accessible, visually engaging information about LA Más programming.

  • LA Más (4 yrs 10 mos)
    • Director of Narrative Strategy
      Jan 2022 - May 2024 · 2 yrs 5 mos

      Grounded LA Más' work in our community's individual and collective stories – crafting the organization's narrative to mobilize resources toward community-stewarded housing and a local regenerative economy. Co-created new operational structure, programs and horizontal leadership structure during a major organizational transformation. Oversaw fundraising efforts raising $3.5M; launched language justice and solidarity giving programs; and elevated visibility through integrated digital and storytelling strategies.

    • Program Manager
      Aug 2019 - Jan 2022 · 2 yrs 6 mos

      Led program development and project management for affordable housing initiative The Backyard Homes Project, which served as a model for city & county initiatives; Led participatory budgeting initiatives, supported mutual aid efforts, and aligned communications with racial equity principles.

  • Board President at Beverly-Vermont Community Land Trust
    Apr 2021 - Jul 2023 · 2 yrs 4 mos

    BVCLT keeps working class communities of color in their homes by making housing permanently affordable and democratically owned. I stewarded the Board of Directors as it transitioned from a founding, working board to a governing body.

  • Development and Communications Manager at Social Justice Learning Institute
    Jun 2016 - Jun 2019 · 3 yrs 1 mo

    Directed fundraising, external relations and communications strategy, doubling the organization’s budget. Led national media partnerships, managed rebrand and business expansion strategy, and supported the launch of creative civic engagement programs for youth of color.