Linda Wiljander

Head of Paid Media at group.one

Sweden

About

Search engine marketing specialist with working experience from Finland, Norway, Denmark and Sweden. Advanced knowledge of Google AdWords and proficiency in using Google Analytics and Google Data Studio for SEM reporting and as a foundation for optimization strategies. Working and studying in several countries and has given me an opportunity to work with different cultures and given me confidence in managing new challenges.

Experience

  • Head of Paid Media at group.one
    Apr 2023 - Present · 3 yrs 4 mos

  • one.com ()
    • Digital Marketing Manager
      Oct 2021 - Mar 2023 · 1 yr 6 mos

    • Performance Marketing Specialist
      Jul 2020 - Sep 2021 · 1 yr 3 mos

  • Digital Specialist at Precis Digital
    Jan 2019 - Jul 2020 · 1 yr 7 mos

  • Paid Search Manager at Search Integration
    Feb 2016 - Dec 2018 · 2 yrs 11 mos

    - Responsible for paid search channels (AdWords & Bing) - Reporting in regards to SEM activities and performance - Responsible for reaching the clients KPI:s - Search engine marketing trainings and workshops with clients

  • AdWords Campaign Specialist at Google Marketing Solutions Partner - TP
    Jun 2015 - Feb 2016 · 9 mos

    - Adwords campaign developer - Technical Adwords adviser - Analysis of digital marketing campaigns - Building and optimizing Adwords campaigns - Teaching and coaching Google Partners - Cost analysis of digital marketing campaigns